The Master of Business Entrepreneurship & Technology (MBET) program is designed for bright, ambitious, creative, and curious team players who have the passion and drive to excel as entrepreneurs both within and outside of existing companies. These students come from all academic disciplines including engineering, business, computer science, math, science, and the humanities and have work experience ranging from 1 to 20 years. They have been selected for their ability to identify problems, assess business opportunities and develop creative solutions.
Each academic year, there are two opportunities to leverage the insights and talent of MBET students.
Market Research and Analysis
Focusing on a promising market opportunity for your venture’s launch or expansion, your MBET team will identify the key hypotheses underlying your venture’s success in that market. They will conduct a thorough industry and competitor analysis and conduct 20 interviews with relevant stakeholders to test the critical hypotheses.
Corporate Innovation
Corporate Innovation Projects (CIP) give students an opportunity to use these skills in an existing corporate context by helping established businesses explore strategic opportunities and threats using the same frameworks used in their own start-ups. The goal of each CIP is to envision a hypothetical technology-enabled venture that could constitute a threat to the company’s existing operations - or an opportunity to expand the client’s own business.
Business Model Validation Partnership for Startup Companies
Every startup or scale-up company is based on a series of hypotheses regarding its value proposition, target audience, marketing and pricing strategy, customer segments, go-to-market plan, financial plan etc. In this master’s level project, select companies work with a small team of students to do research and in-market analysis to test the most urgent of the company’s hypotheses. Students undertake primary (in-market) and secondary research to test the key elements of the hypothesis with the startup or scale-up company.
Our master’s students will deliver a written report and presentation to your company or founders with their recommendations. There is no cost for participation in this project.
Who are we looking for?
- We’re looking for startup or scale-up ventures focused on establishing, refining or redefining their business model. Ideally, companies will be out of the ideation phase, in the pre-seed or seed round.
What’s involved?
- 8-16 hours over 3 months
- Meetings with students virtually or in person
- 10-14 startup or scale-up commercial or social ventures
- You’ll receive a written report and presentation from our MBET students
- 10-14 startup or scale-up commercial or social ventures
- Deadline for Application August 25th
Scaling Sales Operations
In fall and winter terms, fourth-year students in the Entrepreneurial Sales Fundamentals course participate in a project that brings real-life experiences to entrepreneurial studies. Student teams are connected with B2B startups who have or are in the process of commercializing to create a Sales Playbook.
You’ll have access to your own playbook that will allow your new sales representatives to understand everything they need to know (company details, product details, value proposition, sales material etc.) and everything they need (sales processes, lead management, proposals, contracts, etc.) to become productive in their roles as quickly as possible. Many founders describe a Sales Playbook as the tool required to take all their knowledge and transfer it to the rest of the company!
Who are we looking for?
- We’re looking for companies that are B2B-focused and at the stage where they have started to engage with commercial customers or are looking to grow their base of customers. There is no cost for participation in this project.
What’s involved?
- 4-8 hours over three months.
- Meetings (online and or in person with the students)
- Offered each fall and winter term. The deadline for application is September 21 for the fall term and January 21 for the winter term
- 10 – 12 companies each term can participate
- 30–40-page Sales Playbook and a 5-minute training video