Why 13-Year-Old Girls Stop Biking to School and How MFC Students Plan to Fix It
When a 13-year-old girl stops riding her bike to school, the reasons usually extend far beyond the bike path. During their initial on-campus residency week for the Master of Future Cities (MFC) program, student teams analyzed municipal transportation data and developed practical strategies to address why women and young girls opt out of cycling networks. Using Waterloo as a primary case study, one team introduced "Bridging the Cycling Gap," mapping the transition into early adolescence through a fictional persona named Maya and proposing a gamified social app to reward riders for using municipal cycling routes.