UWaterloo Indigenous Logo Creative Consult

Calling all First Natons, Metis, and Inuit students, staff, and faculty at UWaterloo!

In recognition of our commitments to Reconciliation, Decolonization, and Indigenization, the Office of Indigenous Relations and University Relations is embarking on a project to find different ways to represent Indigeneity in the University of Waterloo logo. Our current shield, which dates to 1961, uses the official colours of gold, black and white with double chevrons and three red lions.

According to our brand website: “The imagery is derived from the coats of arms of two historic figures connected to Waterloo Region — Lord Kitchener and the Duke of Wellington. The colours reflect the Germanic heritage of the Region.” - https://uwaterloo.ca/brand/how-express-our-brand/waterloo-logo

Recognizing that this erases historical and contemporary Indigenous life on the territory that the University of Waterloo now occupies, this logo project will seek to commission Indigenous artists to create different interpretations of the logo that will be made available in official branding packages on the branding website for anyone at UWaterloo to use in their presentations and communications materials.

This consultation is the initial step towards the addition of Indigenous logo options at UWaterloo, and we need your insight and creativity! Snacks and beverages will be provided!

Please register at https://www.ticketfi.com/event/5083/uwaterloo-indigenous-logo-creative-consult

If you have any questions, please email indigenousrelations@uwaterloo.ca