The Waterloo logo is one of the most important elements of our brand identity. As a key visual signifier, it represents our promise to challenge, connect and propel the world’s innovators.

The logo inspires pride, loyalty and connection among our students, staff, faculty and alumni. And, for many, it is their first introduction to the Waterloo brand.

As such, the logo is to be used properly, consistently and with pride. This page contains information about how to correctly use the official University logo.

Because Waterloo is composed of a number of faculties, departments, schools and other units, we also have a comprehensive logo architecture you can use to guide logo applications in various contexts.