Waterloo is one of the most dynamic universities in the world with a well-earned reputation for excellence and innovation. If you require assistance to align your marketing and communications activity with the Waterloo brand guidelines, we’re here to help. Reach out to the contacts below for support.
Brand strategy, campaigns and research
For information about how to develop and implement integrated campaigns, paid advertising and marketing research and insights, contact:
Michael Dorr
Associate Vice-President, Marketing and Brand Strategy
University Relations
michael.dorr@uwaterloo.ca
Bryan Coren
Director, Marketing and Brand
University Relations
bcoren@uwaterloo.ca
Brand guidelines, training, and resources
For information about the refined brand guidelines, tools and resources, as well as developing marketing and communications, contact:
Christine Goucher
Director, Creative Studio
cgoucher@uwaterloo.ca
Bryan Coren
Director, Marketing and Brand
University Relations
bcoren@uwaterloo.ca
For support applying the Waterloo brand to marketing and communications, including video, contact:
Christine Goucher
Director, Creative Studio
cgoucher@uwaterloo.ca
Writing
For support with the Writing Style Guide and telling our story, contact:
Kerry Stryker
Director, Integrated Communications
kstryker@uwaterloo.ca
Creative development
For information about working with Creative Studio to develop upcoming projects, contact:
Christine Goucher
Director, Creative Studio
cgoucher@uwaterloo.ca
