OUR BRAND

Our promise is to challenge, connect and propel those who challenge, connect and propel our world. 

The University of Waterloo was designed to be different. A strategic integration of teaching and academic excellence, co-operative and experiential education, entrepreneurial spirit, and curiosity- and impact-driven research has created one of the most relevant, connected and innovative institutions in the world.

Explore this site and learn how we tell our story to the world.

  1. Apr. 13, 2017Social media post templates available

    Social media image/quote post templates are now available in Adobe Illustrator, InDesign and Photoshop.

    Download the social media image/quote post templates

  2. Apr. 9, 2017Updated symbols collection

    Version 3 of the symbols/icons collection is available. Enhancements include:

    • 71 different symbols icons
    • in EPS, SVG and PNG formats

    Check out the symbols/icons collection.

  3. Apr. 9, 2017Name tag templates

    Name tag templates are now available. Templates are provided in MS Word (with alternative fonts) and Adobe InDesign (with both brand fonts and alternative fonts). 

    Get complete details and download templates.

Read all news
  1. May 25, 2017Understanding our brand

    This presentation will introduce attendees to the different components of a brand platform, our brand platform, and how to bring our brand to life in our marketing and communications.

  2. May 30, 2017Working with our brand guidelines

    This presentation introduces and explains the key components of the visual expression of our brand platform and how to use them. Each session segment will include recent examples of design work to show the visual expression guidelines in application.

All upcoming events