Our brand

Our promise is to challenge, connect and propel those who challenge, connect and propel our world. 

The University of Waterloo was designed to be different. A strategic integration of teaching and academic excellence, co-operative and experiential education, entrepreneurial spirit, and curiosity- and impact-driven research has created one of the most relevant, connected and innovative institutions in the world.

Explore this site and learn how we tell our story to the world.

Visit Beyond Innovation, Waterloo's 2016-17 State of the University Report.

  1. Jan. 10, 2017Presentation templates releasedPresentation template sample slides

    Presentation templates are now available in PowerPoint and Keynote.

     

  2. Dec. 16, 2016Registration open for brand training

    University Relations is excited to announce that registration is now open for the 'Understanding our brand' and 'Working with our brand guidelines' training sessions. These sessions are being offered as part of the Brand Refinement Project implementation.

  3. Nov. 17, 2016New brand guidelines — how they can inspire your work in communications at Waterloo

    Find out what's new, and how the brand refinement project will impact your communications and marketing work. Be sure to give us your feedback on our revamped website too!

Read all news
  1. Feb. 2, 2017Understanding our brand

    This presentation will introduce attendees to the different components of a brand platform, our brand platform, and how to bring our brand to life in our marketing and communications.

    Attendees are encouraged to review the Brand Platform prior to this session, and bring their questions for discussion.

    This session is full.

  2. Feb. 14, 2017Working with our brand guidelines

    This presentation introduces and explains the key components of the visual expression of our brand platform and how to use them. Each session segment will include recent examples of design work to show the visual expression guidelines in application.

    You'll learn about:

  3. Mar. 7, 2017Working with our brand guidelines

    This presentation introduces and explains the key components of the visual expression of our brand platform and how to use them. Each session segment will include recent examples of design work to show the visual expression guidelines in application.

    You'll learn about:

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