OUR BRAND

Our promise is to challenge, connect and propel those who challenge, connect and propel our world. 

The University of Waterloo was designed to be different. A strategic integration of teaching and academic excellence, co-operative and experiential education, entrepreneurial spirit, and curiosity- and impact-driven research has created one of the most relevant, connected and innovative institutions in the world.

Explore this site and learn how we tell our story to the world.


ABOUT OUR BRAND

VISUAL EXPRESSION

 

  1. May 17, 2017Proposal templates available

    Proposal templates are available to help keep your business communications on-brand. Templates are available in Microsoft Word.

    Access proposal templates

  2. May 12, 2017Brochure templates available

    Brochure templates are now available in Adobe InDesign. You can use these templates to help share information about a specific offering, initiative or achievement. 

    Access brochure templates.

  3. May 3, 2017Poster templates available

    Poster templates are available to help promote an event and generate awareness on specific topics and themes. 

    Access poster templates

Read all news
  1. Sep. 14, 2017Understanding our brand

    This presentation will introduce attendees to the different components of a brand platform, our brand platform, and how to bring our brand to life in our marketing and communications.

  2. Sep. 21, 2017Working with our brand guidelines

    This presentation introduces and explains the key components of the visual expression of our brand platform and how to use them. Each session segment will include recent examples of design work to show the visual expression guidelines in application.

All upcoming events