The following storytelling principles are designed to:
- Guide the creation of written content, whether for a webpage, publication, magazine article, media release, social media post, advertisement, speech or presentation;
- Cover diverse content and speak to a variety of audiences;
- Ensure we're telling a coherent Waterloo story and contributing to a strong Waterloo brand.
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As a public, comprehensive university, we communicate with an exceptionally broad variety of audiences. Clearly understanding with whom we are speaking helps shape our stories so they are engaging and relevant.