Creativity and exploration are central to the Waterloo brand experience. We live and breathe innovation. We encourage each other to challenge convention. And we thrive on the discovery of new possibilities.
In order to express our brand, it's important to respect the integrity, longevity and strength of Waterloo’s brand identity that's been established over time.
By following our brand guidelines, we ensure that we portray the brand consistently and authentically. In doing so, we guarantee its continued ability to embody and unify the various disciplines and accomplishments that Waterloo represents.
Explore the following sections to learn how to effectively embody the Waterloo brand across various contexts.
Review the writing guidelines to help you create content that tells the Waterloo story.
Access imagery guidelines for photography, illustration, generative renders, symbols, icons and more.
Find out what Creative Studio does and how we can help you deliver your marketing and communications.