Third-Year Student Wins Top Prizes in Multiple Competitions
Congratulations to Trevor Van Den Heuvel, a third-year student in the Department of Chemical Engineering, along with his teammates Jeff Qiao Wang (Math) and Denis Goubkine (Math), who achieved first place and a $500 prize in the 2025 Wharton Undergraduate Consulting Club Case Competition.
This competition took place virtually and challenged undergraduate student teams to provide strategic advisory for a legacy department store experiencing challenges with customer loyalty, inflation, and margin pressures.
Van Den Heuvel and his team developed a strategy to increase the revenue and profitability of the department store by leveraging AI price matching and Buy Now, Pay Later (BNPL) tactics to appeal to a younger generation that is sensitive to prices.
Their innovative solution took first place. By participating in the contest, they gained valuable insights into deal execution, stakeholder management, and data analysis.