Build ventures. Drive innovation. Lead change.
The Conrad School of Entrepreneurship and Business is the academic engine for entrepreneurs. Affiliated with Canada’s most innovative university, we provide students with hands-on experiences in innovative commercialization and strategic start-up success, helping them thrive as the next generation of entrepreneurial leaders.
Undergraduate
Enhance your undergraduate degree by joining Conrad School's specialized programs, experiences, and courses.
Graduate
Commercialize your ideas and earn your master's degree or complement your studies with graduate offerings.
News
Problem Pitch Competition Finals: Spring 2025
On Friday, August 1, 2025, the Conrad School of Entrepreneurship and Business proudly hosted and sponsored the Waterloo Ventures Problem Lab's Spring 2025 edition of the Problem Pitch Finals competition.
The Problem Pitch Competition challenges students to deeply understand and articulate a significant problem before proposing solutions. This approach fosters strong analytical and research skills, with funding awarded to support venture research and development (R&D).
Professor Sharlene He awarded 2025 SSHRC Insight Development Grant for research on human creativity and generative AI
The Conrad School of Entrepreneurship and Business is proud to announce that Professor Sharlene He has been awarded a 2025 Insight Development Grant from the Social Sciences and Humanities Research Council of Canada (SSHRC) for her project, “The Psychology of Innovation with Generative AI: Understanding Human Ideation Processes.”
From the classroom to campus impact: how BE 600 helped shape Silas Ifeanyi’s leadership journey
Silas Ifeanyi came to Waterloo with industry experience and a passion for entrepreneurship. Through BE 600: Management and Leadership at the Conrad School, he refined his leadership style and now applies those lessons every day as an Engineering Educational Developer at the Pearl Sullivan Engineering IDEAs Clinic.
From leading student teams to driving innovation in nanotechnology and MedTech, Silas is a prime example of how technical expertise + entrepreneurial mindset = real impact.
Blog
Connecting Paths: Embracing Community in my MBET Experience
Hey there! I’m Munib Nasir, and I’ve always been passionate about helping and inspiring others. Before diving into the Master of Business, Entrepreneurship and Technology (MBET) program at the Conrad School of Entrepreneurship and Business, my journey has been quite eclectic. Previously, I worked as a full-time content creator on the streaming platforms Twitch and YouTube. This allowed me to share my love for gaming and life in a growing community. Along the way, I also gathered experience working in the nonprofit sector and in marketing. Little did I know, the MBET program would be the place where all these threads of my life would weave together into something amazing.
Navigating Entrepreneurship: My MBET Journey at the Conrad School
The MBET program has been impactful to me for several reasons. It is refreshing to hear the professors give feedback with such candor, especially in a world where people are more inclined to tell you what you want to hear rather than what you need to hear. This honesty has been crucial in helping me identify and address weaknesses in my plans. Beyond the academic and professional growth, the MBET program has also been a journey of personal development, as it has taught me resilience, adaptability, and the importance of continuous learning.
Cultivating collaboration: the key to unlocking the entrepreneurial ecosystem
Beginning a journey that commenced in the realms of healthcare research and academia, I found myself drawn to the dynamic world of entrepreneurship - a path that would lead me to new challenges, opportunities, and ultimately, to the Master of Business, Entrepreneurship, and Technology (MBET) program. My name is Kailimi Li, and I invite you to join me as I recount my transformational experiences and the pivotal role of collaboration in navigating the entrepreneurial ecosystem.