Build ventures. Drive innovation. Lead change.
The Conrad School of Entrepreneurship and Business is the academic engine for entrepreneurs. Affiliated with Canada’s most innovative university, we provide students with hands-on experiences in innovative commercialization and strategic start-up success, helping them thrive as the next generation of entrepreneurial leaders.
Start your entrepreneurial journey here
"Waterloo has been a main driving force behind Canadian entrepreneurship, powering Canada’s largest tech-corridor network to help innovators move ideas from the lab to the marketplace." - The Waterloo Impact Report 2026.
Undergraduate Students
Enhance your undergraduate degree by joining Conrad School's specialized programs, experiences, and courses.
Graduate Students
Commercialize your ideas and earn your master's degree, PhD, or complement your studies with graduate offerings.
News
Remembering Professor Wayne Chang
The Conrad School of Entrepreneurship and Business joins the University of Waterloo community in remembering Dr. Wayne Chang, an inspiring teacher, mentor and entrepreneurial champion whose optimism, creativity and compassion shaped generations of students and founders.
An associate professor and coordinator of the Enterprise Co-op (E Co-op) program, Wayne was known for his infectious positivity and unwavering dedication to helping others realize their potential. His influence continues to define the culture of creativity, collaboration and confidence at the Conrad School.
Professor Shavin Malhotra’s research on government contracting published in the Journal of Management
Conrad School of Entrepreneurship and Business research faculty member Professor Shavin Malhotra has co-authored a paper accepted to the Journal of Management, one of the Financial Times (FT) Top 50 journals.
The paper, titled “Risk Sharing in Government Contracting: Strategic Alliances as Safeguards in Government Supplier Relationships,” explores how firms that rely on U.S. Department of Defense (DoD) contracts manage the unique risks of doing business with powerful government buyers.
Fall 2025 Problem Lab Pitch Competition
The Conrad School of Entrepreneurship and Business is proud to host and sponsor the Problem Lab’s Fall 2025 Problem Pitch Competition Finals, where Waterloo students showcase their research-driven approaches to tackling today’s most pressing challenges.
Unlike traditional pitch competitions that focus on solutions, the Problem Pitch challenges students to dig deeper, spotlighting their ability to understand the root of a significant problem. This emphasis on problem analysis is what often sparks the most transformative innovations.
Finalist teams will present their research to a panel of industry leaders and alumni for a chance to win $7,500 in prize funding.
Events
Coffee and Conversation with the Dean
Beginning September 23rd, and continuing every Thursday through this term, Dean Mary Wells will be available on the 1st floor of PSE, outside the C&D, from 3-5 pm for a chat and to connect.
Coffee and Conversation with the Dean
Coffee and Conversation with the Dean
Coffee and Conversation with the Dean
Beginning September 23rd, and continuing every Thursday through this term, Dean Mary Wells will be available on the 1st floor of PSE, outside the C&D, from 3-5 pm for a chat and to connect.
Blog
Fire Alarms and Startup Dreams: Lessons from My MBET Journey
I began my career in Advertising and Marketing Communications, drawing on a foundation in Visual Arts and Graphic Design. Thirteen years ago, I founded Bedouin, a design consultancy dedicated to creatively addressing the evolving needs of clients across startups, enterprises, and government. This path led me into the tech ecosystem, where I launched two startups. While they showed early signs of traction, they ultimately didn’t succeed because I lacked the foundational knowledge needed to build a successful startup.
Connecting Paths: Embracing Community in my MBET Experience
Hey there! I’m Munib Nasir, and I’ve always been passionate about helping and inspiring others. Before diving into the Master of Business, Entrepreneurship and Technology (MBET) program at the Conrad School of Entrepreneurship and Business, my journey has been quite eclectic. Previously, I worked as a full-time content creator on the streaming platforms Twitch and YouTube. This allowed me to share my love for gaming and life in a growing community. Along the way, I also gathered experience working in the nonprofit sector and in marketing. Little did I know, the MBET program would be the place where all these threads of my life would weave together into something amazing.
Navigating Entrepreneurship: My MBET Journey at the Conrad School
The MBET program has been impactful to me for several reasons. It is refreshing to hear the professors give feedback with such candor, especially in a world where people are more inclined to tell you what you want to hear rather than what you need to hear. This honesty has been crucial in helping me identify and address weaknesses in my plans. Beyond the academic and professional growth, the MBET program has also been a journey of personal development, as it has taught me resilience, adaptability, and the importance of continuous learning.