Build ventures. Drive innovation. Lead change.
The Conrad School of Entrepreneurship and Business in the University of Waterloo’s Faculty of Engineering serves as the academic engine for entrepreneurs.
Building on Waterloo’s strong culture of innovation and experiential education, the school provides hands-on learning in venture creation, innovative commercialization, and strategic start-up growth.
Through a broad portfolio of undergraduate, graduate, and outreach programs, students gain the skills and experience to launch new ventures, drive innovation within organizations, and lead in rapidly evolving markets.
Conrad School graduates are ambitious, action-oriented decision-makers equipped to transform ideas into impactful business outcomes.
Start your entrepreneurial journey here
"Waterloo has been a main driving force behind Canadian entrepreneurship, powering Canada’s largest tech-corridor network to help innovators move ideas from the lab to the marketplace." - The Waterloo Impact Report 2026.
Undergraduate Students
Enhance your undergraduate degree by joining Conrad School's specialized programs, experiences, and courses.
Graduate Students
Commercialize your ideas and earn your master's degree, PhD, or complement your studies with graduate offerings.
News
Professor Marc Hurwitz receives prestigious Distinguished Teacher Award
The Conrad School of Entrepreneurship and Business at the University of Waterloo is thrilled to announce that Dr. Marc Hurwitz has been named a recipient of the prestigious Distinguished Teacher Award (DTA) for 2025.
The DTA is the highest accolade for teaching awarded by the University of Waterloo. Professor Marc Hurwitz’s selection for this prestigious honor speaks to his deep dedication to fostering student success, his innovative approach to teaching, and his profound influence on students both inside and outside the classroom.
The Conrad School has a unique history with this award, having had three faculty who were previous winners: Dr. Larry Smith, Dr. Howard Armitage (founder of the Conrad School), and Dr. Wayne Chang.
Alumni Impact Series: Kevin Ye – Shaping the Future of Elder Care through Entrepreneurship
Kevin Ye’s journey is a testament to the power of entrepreneurship, innovation, and the global connections that the University of Waterloo’s Conrad School of Entrepreneurship and Business cultivates. As an MBET (Master of Business, Entrepreneurship and Technology) graduate from the class of 2024, Kevin has successfully navigated the entrepreneurial landscape, with impressive achievements in product marketing, venture creation, and startup growth.
Conrad School Competition Roundup: Winter 2025
Entrepreneurial talent was on full display this winter term as students and alumni from the Conrad School of Entrepreneurship and Business at the University of Waterloo made impressive showings at pitch competitions on and off campus. From healthcare innovations to systems thinking and advanced materials, these student ventures are addressing real-world problems with creativity, drive, and impact.
Events
Coffee and Conversation with the Dean
Beginning September 23rd, and continuing every Thursday through this term, Dean Mary Wells will be available on the 1st floor of PSE, outside the C&D, from 3-5 pm for a chat and to connect.
Coffee and Conversation with the Dean
Coffee and Conversation with the Dean
Coffee and Conversation with the Dean
Beginning September 23rd, and continuing every Thursday through this term, Dean Mary Wells will be available on the 1st floor of PSE, outside the C&D, from 3-5 pm for a chat and to connect.