Hi, I’m Alex Salsali. I’m a part-time student in the Master of Business, Entrepreneurship and Technology (MBET) program at the Conrad School of Entrepreneurship and Business, and I’m one of the co-founders of Eunoia.
Eunoia is a transparent giving platform that helps people track their donations from their wallet to real-world impact. It uses blockchain and AI Agents to make sure every cent is visible, accountable, and going where it’s supposed to. The idea came from a personal story. Someone close to me lost ten thousand dollars to adoption fraud. That moment made the problem feel real. It wasn’t just about money, it was about trust being broken. When I went to the 2025 Consensus EasyA Hackathon, we wanted to build something that fixes giving to non-profit or grassroots causes in developing countries.
The MBET program helped me take that story and turn it into a focused skill set. The courses have taught me how to validate ideas and think from a user’s perspective. What surprised me most was how much I learned from the people around me. The instructors didn’t sugarcoat things and my classmates asked the tough questions that helped shape the direction of the venture.
One piece of advice that really changed how I pitch Eunoia came from a coaching session. Someone said, “You don’t need to impress people. You need to make them care.” That helped me stop hiding behind buzzwords and start telling the real story of why we’re building this.
Since then, our team has launched an MVP in 3 days, won the Polkadot Multichain prize at the hackathon, and we’re preparing for a full MainNet launch. It still feels early, but what we’re building already has real traction and a mission that keeps us grounded.
If you’re considering the MBET program or joining a pitch competition, my advice is simple: start with something personal. Build from a place of honesty. The tech can be figured out, but the hard part is knowing why it matters.
