Growing with an entrepreneurial mindset

Thursday, June 15, 2023

This is an excerpt from an article written by Charlotte Danby for Waterloo News.

Whenever Osose Itua gets on a plane, she’s awestruck by its power to lift off and fly. Her well-travelled childhood, from Nigeria to Malaysia to Canada, impressed upon her the wonders of transportation and fuelled her desire to become an engineer.

“I used to think that I’d have to wait until I had a degree, be older and richer, before I could start my own business,” says Itua. “I took a Business, Entrepreneurship and Technology (BET) course and sitting next to me were people my age and younger who had a couple of startups going already. I was like ok, time to launch.”

At the Esch Awards, Itua and her Capstone teammates won $10,000 for their project Bexter, an at-home robot that teaches non-verbal autistic children how to communicate using an Augmentative Alternative Communication (AAC) board.

“I don’t think entrepreneurial people have to start their own businesses,” says Itua. “Lots of established companies now recognize the business value of an entrepreneurial mindset and are trying to attract these personalities and skills.”

Read the full story from Waterloo News.

Osose Itua, BASc '23 and E Co-op/BET 300 student