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As Business Development/Operations Lead at Ametros Learning Inc., James is helping drive growth for Yuta, an AI-enabled experiential learning and assessment platform. His journey highlights how the Conrad School’s MBET program connects classroom learning with real-world opportunities through faculty mentorship, peer collaboration and Waterloo’s thriving innovation ecosystem.

From learning alongside classmates with diverse backgrounds to building meaningful relationships with faculty members, James discovered that the value of MBET extends far beyond the classroom.

Read James’s alumni impact story to discover how MBET helped him turn connections into opportunities and build a career at the intersection of business and technology.

Inspired by their own dietary needs and shared love of matcha, this mother-daughter duo launched Hearty as a pop-up offering handcrafted, premium matcha drinks made with allergy-friendly, clean ingredients. Since then, they have hosted more than 45 events and served more than 1,500 drinks across the Waterloo Region.

Both founders have brought their Conrad School experiences into the venture. Shatha is completed the MBET program, where she gained mentorship, market insights and an entrepreneurial community that supported Hearty's development. Jana, a Mechatronics Engineering student, took BET 300 during Hearty's early stages and applied the course's business planning, analysis and communication tools directly to the venture.

Their story demonstrates how entrepreneurial education can help turn a personal need into a business opportunity and how combining different perspectives, from engineering to business strategy, can help a venture grow.

After launching New Valley Brand House as an undergraduate student, Emma Tonellato-Keller (GBDA '20, MBET '21) chose the Conrad School's Master of Business, Entrepreneurship and Technology (MBET) program to strengthen her business skills and grow her venture.

Today, as Founder, CEO and Creative Director of New Valley Brand House, Emma combines creativity, strategy and entrepreneurship to help organizations build meaningful brands. Her story highlights the value of diverse perspectives in entrepreneurship and how MBET empowers founders from all academic backgrounds to turn their ideas into lasting impact.

"MBET won't make entrepreneurship easy, but it will give you the tools to make it possible."

Students in the Master of Business, Entrepreneurship and Technology (MBET) program recently pitched their innovative ventures during the annual MBET Pitch Day at the Conrad School of Entrepreneurship and Business.

The day gave MBET students the opportunity to showcase their entrepreneurial thinking, receive valuable feedback from experienced judges and mentors, and demonstrate how they're turning ideas into impact.

Entrepreneurship doesn't have to fit a traditional mould. For MBET alumna Divya Lala, entrepreneurship is rooted in empathy, education, and community. Through her work at the University of Waterloo and as founder of Integral Learning, Divya is helping students build confidence, discover their strengths, and succeed on their own terms.

In her Alumni Impact story, Divya reflects on personal growth, the power of diverse perspectives, the lasting influence of Professor Wayne Chang, and how MBET helped her redefine entrepreneurship as a tool for creating meaningful change.

Big news! The Master of Business, Entrepreneurship and Technology (MBET) program now offers optional graduate specializations that allow students to tailor their degree and customize their path based on their interests, goals, and career aspirations.

Whether you’re launching your own startup, transitioning into product management, or driving digital transformation within an organization, MBET gives you the tools, mindset, and network to create advantage in a rapidly changing economy. 

When Will Paskar graduated from the University of Waterloo with a degree in mechanical engineering, he knew he wanted to do more than design technology. He wanted to shape how it was used to create value. His career path from engineering graduate to technology and business leader reflects exactly the kind of transformation the Master of Business, Entrepreneurship and Technology (MBET) program was designed to support.

When Krishna was first considering graduate school, she faced a familiar crossroads: pursue a traditional engineering path or follow a conventional business degree. Neither fully matched her ambitions.

She knew one thing with certainty: she wanted to build something of her own.

The Master of Business, Entrepreneurship and Technology (MBET) program offered a different path. Designed around venture creation and real-world experimentation, MBET gave Krishna the space to test ideas, make mistakes, and develop the interdisciplinary mindset that continues to shape her work today as a product manager and author.

Five Master of Business, Entrepreneurship and Technology (MBET) teams from the Conrad School of Entrepreneurship and Business had a strong showing at the 2026 BMO Apex Startup Challenge, with three advancing to the graduate finals.

CELLECT Laboratories Inc. earned second place in the graduate track and first place in the elevator pitch competition, while Jtcipher secured third place.

The results highlight the impact of MBET ventures and the program’s emphasis on venture creation, pitching excellence and experiential learning.

After the closure of his first venture during the early months of the COVID-19 pandemic, Kamal Lutfi entered the Master of Business, Entrepreneurship and Technology (MBET) program seeking a structured path to relaunch as a founder in Canada’s innovation ecosystem. MBET provided the clarity, community, and disciplined approach he needed to rebuild his entrepreneurial foundation.

Kamal credits the program with reshaping his leadership, strengthening his customer-development discipline, and teaching him to leverage Waterloo’s innovation network. He learned to treat each iteration as a hypothesis and to view failure as valuable data.

Today, Kamal is building a purpose-driven venture grounded in validated opportunity and long-term impact. He continues to stay connected to the Conrad School through mentorship, sharing real-world experience, and creating opportunities for future founders. His journey reflects MBET’s core mission: transforming setbacks into strategy and empowering resilient, evidence-based entrepreneurship.