News

After launching New Valley Brand House as an undergraduate student, Emma Tonellato-Keller (GBDA '20, MBET '21) chose the Conrad School's Master of Business, Entrepreneurship and Technology (MBET) program to strengthen her business skills and grow her venture.

Today, as Founder, CEO and Creative Director of New Valley Brand House, Emma combines creativity, strategy and entrepreneurship to help organizations build meaningful brands. Her story highlights the value of diverse perspectives in entrepreneurship and how MBET empowers founders from all academic backgrounds to turn their ideas into lasting impact.

"MBET won't make entrepreneurship easy, but it will give you the tools to make it possible."

Students in the Master of Business, Entrepreneurship and Technology (MBET) program recently pitched their innovative ventures during the annual MBET Pitch Day at the Conrad School of Entrepreneurship and Business.

The day gave MBET students the opportunity to showcase their entrepreneurial thinking, receive valuable feedback from experienced judges and mentors, and demonstrate how they're turning ideas into impact.

Entrepreneurship doesn't have to fit a traditional mould. For MBET alumna Divya Lala, entrepreneurship is rooted in empathy, education, and community. Through her work at the University of Waterloo and as founder of Integral Learning, Divya is helping students build confidence, discover their strengths, and succeed on their own terms.

In her Alumni Impact story, Divya reflects on personal growth, the power of diverse perspectives, the lasting influence of Professor Wayne Chang, and how MBET helped her redefine entrepreneurship as a tool for creating meaningful change.

Big news! The Master of Business, Entrepreneurship and Technology (MBET) program now offers optional graduate specializations that allow students to tailor their degree and customize their path based on their interests, goals, and career aspirations.

Whether you’re launching your own startup, transitioning into product management, or driving digital transformation within an organization, MBET gives you the tools, mindset, and network to create advantage in a rapidly changing economy. 

When Will Paskar graduated from the University of Waterloo with a degree in mechanical engineering, he knew he wanted to do more than design technology. He wanted to shape how it was used to create value. His career path from engineering graduate to technology and business leader reflects exactly the kind of transformation the Master of Business, Entrepreneurship and Technology (MBET) program was designed to support.

When Krishna was first considering graduate school, she faced a familiar crossroads: pursue a traditional engineering path or follow a conventional business degree. Neither fully matched her ambitions.

She knew one thing with certainty: she wanted to build something of her own.

The Master of Business, Entrepreneurship and Technology (MBET) program offered a different path. Designed around venture creation and real-world experimentation, MBET gave Krishna the space to test ideas, make mistakes, and develop the interdisciplinary mindset that continues to shape her work today as a product manager and author.

Five Master of Business, Entrepreneurship and Technology (MBET) teams from the Conrad School of Entrepreneurship and Business had a strong showing at the 2026 BMO Apex Startup Challenge, with three advancing to the graduate finals.

CELLECT Laboratories Inc. earned second place in the graduate track and first place in the elevator pitch competition, while Jtcipher secured third place.

The results highlight the impact of MBET ventures and the program’s emphasis on venture creation, pitching excellence and experiential learning.

After the closure of his first venture during the early months of the COVID-19 pandemic, Kamal Lutfi entered the Master of Business, Entrepreneurship and Technology (MBET) program seeking a structured path to relaunch as a founder in Canada’s innovation ecosystem. MBET provided the clarity, community, and disciplined approach he needed to rebuild his entrepreneurial foundation.

Kamal credits the program with reshaping his leadership, strengthening his customer-development discipline, and teaching him to leverage Waterloo’s innovation network. He learned to treat each iteration as a hypothesis and to view failure as valuable data.

Today, Kamal is building a purpose-driven venture grounded in validated opportunity and long-term impact. He continues to stay connected to the Conrad School through mentorship, sharing real-world experience, and creating opportunities for future founders. His journey reflects MBET’s core mission: transforming setbacks into strategy and empowering resilient, evidence-based entrepreneurship.

The Conrad School of Entrepreneurship and Business is delighted to announce that professorMarc Hurwitz has been appointed associate director, Professional Graduate Programs. In this leadership role, Hurwitz will help guide the continued growth of the School’s professional graduate offerings, including the Master of Business, Entrepreneurship and Technology (MBET) program, while enhancing student learning, strengthening industry engagement, and supporting the Conrad School’s ongoing evolution as a leader in entrepreneurship education at Waterloo. 

From a motorcycle crash in August 2022 to founding a peer‑powered mental wellness platform, Jerome Mugambi embodies the resilience and community mindset fostered in Waterloo’s MBET program. 

Within twelve months of the accident, he rode coast‑to‑coast across Canada to confront fear head‑on, built a nationwide motorcycling community, and reignited his passion for basketball through youth coaching. 

Today, his startup OpenUp uses AI‑assisted mentor matching to make mental health support radically accessible, an idea refined through League  of  Innovators, DMZ, YSpace, Innovation  Factory, and Builders Club  Waterloo.