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MBET Alum Nicole Troster headshot
Wednesday, November 19, 2025

Building Coeurage, Community, and Change

Nicole Troster (MBET ’18) is helping women-led service businesses scale with clarity, confidence, and customer-centric strategy. After more than 15 years supporting entrepreneurs and co-founding ELLA, Nicole launched Coeurage Labs to fill a growing gap in Canada’s entrepreneurship ecosystem.

Inspired by her own family’s journey and driven by a commitment to empowering founders, Nicole combines evidence-based frameworks with deep customer understanding to help entrepreneurs build sustainable, scalable companies. 

Ameya Kale MBET headshot
Tuesday, August 5, 2025

Foundations of a founder: MBET alumni Ameya Kale on learning to build what matters

For Ameya Kale (MBET '22), entrepreneurship began not in a classroom, but in the kitchens of home chefs across India. After launching a home-cooked meal delivery platform, he found himself captivated by the startup world, but acutely aware of how much more there was to learn. 

“I was drawn to the Waterloo region’s vibrant startup ecosystem and the MBET program’s reputation for blending academic insight with real-world application,” he says. “I wanted to immerse myself in a community where I could learn how to navigate early-stage ventures more effectively.” 

Ameya’s goal coming into the program was clear: find his footing in a product-focused role, help shape solutions from the ground up, and connect with other founders to better understand the entrepreneurial journey.