Email: d9rose@uwaterloo.ca David speaking at UW Apprentice

Phone: 519-888-4567 x40131

Location: E7 2318

David Rose, B. Math, MBA, is the Associate Director of Graduate Studies and a Lecturer at the Conrad School of Entrepreneurship and Business. He is currently the Vice President at Listen Corporation and a former Lecturer at the Lazaridis School of Business and Economics. David earned his MBA from Wilfrid Laurier University. 



  • MBA, Wilfrid Laurier University, 1998
  • B. Math, University of Waterloo, 1978

Academic positions

  • Lecturer, Conrad School of Entrepreneurship and Business, University of Waterloo. August 2014 - present
  • Lecturer, School of Business and Economics, Wilfrid Laurier University. 1998 - 2014

Industry experience

  • Vice President, Listen Corporation. 2006 - present
  • Client Manager, Retail Performance Group. 1999 - 2000
  • Senior Manager, PricewaterhouseCoopers. 1998 - 1999
  • Independent Consulting Projects. 1997 - present
  • Self Employed. 1986 - 1997
  • Marketing, Gulf Canada Products Co. 1975 - 1986

Selected publications

  • Reddy, R. & Rose, D. 2014. "Shad - What's next for this JUNO Award-winning artist?" in New Venture Creation, 2nd Canadian Edition by Spinelli, Ensign, and Adams.
  • Rose, D. & Munro, H. 2012. "Handshake VR Inc.: Innovating with Touch" in Strategic Management: A Dynamic Perspective - Concepts, Case Volume - Canadian Edition, Pearson Canada.
  • Rose, D., Munro, H., & Giguere, L. 2010. "Want Beverages" in New Venture Creation: Entrepreneurship for the 21st Century, Canadian Edition, McGraw-Hill Ryerson.
  • Nitsch, D., Rose, D., & McMurray, J. 2010. "Sandvine Inc." in New Venture Creation: Entrepreneurship for the 21st Century, Canadian Edition, McGraw-Hill Ryerson.
  • Rose, D., & Munro, H. 2010. "Handshake VR Inc.: Innovating with Touch" in New Venture Creation: Entrepreneurship for the 21st Century, Canadian Edition, McGraw-Hill Ryerson.
  • Giguere, L. & Rose, D. 2007. "Casablanca Kids" in Contemporary Canadian Marketing Cases, 3rd Edition, Pearson Prentice-Hall.
  • Giguere, L. & Rose, D. 2007. "Casablanca Kids" in Business, 6th Edition by Griffin, Ebert and Starke, Pearson Education.
  • Baetz, M. & Rose, D. 2001. "Ford's Corporate Volunteer Program" in Strategic Management: Text, Readings and Canadian Cases, 6th Edition by Paul Beamish and Patrick Woodcock, McGraw-Hill Ryerson.

Selected awards and honours

2014 SBESS Faculty Member of the Year
2006 Honourable Mention Award (with L. Giguere), ASAC Case Track
2005 Best Case Award (with D. Nitsch and J. McMurray), ASAC
Honorary President of graduating class (selected by students)

Wilfrid Laurier University Student Union Professor of the Year Award

University of Waterloo

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