Victor Cui

Victor Cui
Conrad Research Excellence Chair, Professor of Entrepreneurship, Innovation, and Global Strategy
Location: E7 2418
Phone: 519-888-4567 x 40978
Status: Active

Biography

Research
Professor Victor Cui specializes in strategies for technological innovation, focusing on incentives, R&D collaboration, and intellectual property rights protection. He is also recognized as a thought leader on complex global challenges, including geopolitical tensions between the U.S. and China and the shifting paradigms of globalization.

His scholarly work addresses these critical issues. He has investigated how compensation structures influence innovation outcomes in firms, ranging from incremental improvements to groundbreaking advancements (Yanadori & Cui, 2013; Cui, Ding, & Yanadori, 2019). He has also explored the impact of different types of partnerships—exploratory versus exploitative—on competitive dynamics in product markets (Cui, Yang, & Vertinsky, 2018). Additionally, his research on intellectual property rights protection offers valuable insights for international business operations (Brander, Cui, & Vertinsky, 2017; Cui, Narula, Minbaeva, & Vertinsky, 2022). His recent studies delve into the evolving geopolitical tensions between the U.S. and China, examining the new logic of globalization emerging from this rivalry and firm response strategies (Cui, Vertinsky, Wang, & Zhou, 2023; Vertinsky, Kuang, Zhou, & Cui, 2023).

Professor Cui's research has garnered international acclaim and has been published in premier academic journals, including the Strategic Management Journal, Journal of International Business Studies, and Research Policy. He also serves as an editor for three leading journals in the field.

Consultancy
Professor Cui brings a robust background in consultancy, having conducted extensive workshops and training sessions across North America and Asia. His expertise spans multiple industries, including financial services, healthcare, pharmaceuticals, manufacturing, airlines, and brewing. He has co-founded several technology startups and joint ventures in personalized medicine. For personalized guidance and insights, he offers a complimentary 45-minute consulting session, which can be scheduled via email.

Join His Research Team
Professor Cui is keen to mentor the next generation of scholars and warmly welcomes applications from prospective Ph.D. candidates with a solid foundation in computer and data sciences (including actuarial sciences) or related fields (business, psychology, sociology). Proficiency in computer programming (SAS, R, Stata, C, JavaScript, Python, etc.), as well as knowledge in AI and machine learning, is advantageous. Additionally, visiting scholars, Ph.D. students, and undergraduates eager to contribute to cutting-edge research are encouraged to join his dynamic team.

Research Interests

  • Technological Innovation and Entrepreneurship
  • Global Challenges (e.g., U.S.-China decoupling, new globalization logic, global paradigm shift)
  • Global Competition for Talent and Knowledge
  • Artificial Intelligence (AI)
  • Intellectual Property Rights Protection
  • Cooperation and Competition
  • Compensation Strategy

Education

  • Ph.D. Business Administration, Sauder School of Business, University of British Columbia, Canada
  • Ph.D. Engineering Management, Faculty of Engineering, City University of Hong Kong, Hong Kong

Awards

  • 2024, Best Senior Editor Award, Management and Organization Review
  • 2020, Best Reviewer Award, Journal of International Business Studies
  • 2019 & 2020, Faculty Research Award, Asper School of Business, University of Manitoba
  • 2019, Outstanding Teacher, University of Manitoba
  • 2015 & 2019, Golden Shovel Award, Asper School of Business, University of Manitoba
  • 2010, Best Paper Award, Technology and Innovation Management Division, Administrative Sciences Assocation of Canada
  • 2009, Best Student Paper Award, Technology and Innovation Management Division, Academy of Management
  • 2009, Graduate Teaching Award, University of British Columbia

Service

  • 2024-, Member of Global Roster of Experts, International Science Council (A NGO that advises the UN on global challenges)
  • 2023-, Senior Editor, International Business Review
  • 2022-, Senior Editor, Asia Pacific Journal of Management
  • 2022-, Senior Editor, Management and Organization Review
  • 2016-, Editorial Review Board, Journal of International Business Studies
  • 2019, Guest Editor, Journal of International Business Studies special issue: "Studying Intellectual Property Rights in International Business through Multiple Levels of Analysis"
  • 2022-2024, Chair, Insight Development Grants Adjudication Committee (business, management and related fields), Social Sciences and Humanities Research Council (SSHRC), Canada

Teaching*

  • BE 620 - Business Strategy
    • Taught in 2024
  • BET 607 - Managing Technological Innovation
    • Taught in 2020, 2021, 2022, 2023, 2024

* Only courses taught in the past 5 years are displayed.

Selected/Recent Publications

  • Cui, V., Vertinsky, I., Wang, Y., Zhou, D. (2023). Decoupling in international business: The ‘new’ vulnerability of globalization and MNEs’ response strategies. Journal of International Business Studies (AJG4*), 54(8), 1562-1576.
  • Vertinsky, I., Kuang, Y., Zhou, D., & Cui, V. (2023). The political economy and dynamics of bifurcated world governance and the decoupling of value chains: An alternative perspective. Journal of International Business Studies (AJG4*), 54(7), 1351-1377.
  • Cui, V., Narula, R., Minbaeva, D., & Vertinsky, I. (2022). Towards integrating country-and firm-level perspectives on intellectual property rights. Journal of International Business Studies (AJG4*), 53(9), 1880-1894.
  • Cui, V., Ding, W. W., & Yanadori, Y. (2019). Exploration versus exploitation in technology firms: The role of compensation structure for R&D workforce. Research Policy (AJG4*), 48(6), 1534-1549.
  • Cui, V., Yang, H., & Vertinsky, I. (2018). Attacking your partners: Strategic alliances and competition between partners in product markets. Strategic Management Journal (AJG4*), 39(12), 3116-3139.
  • Brander, J. A., Cui, V., & Vertinsky, I. (2017). China and intellectual property rights: A challenge to the rule of law. Journal of International Business Studies (AJG4*), 48(7), 908-921.
  • Yanadori, Y., & Cui, V. (2013). Creating incentives for innovation? The relationship between pay dispersion in R&D groups and firm innovation performance. Strategic management journal (AJG4*), 34(12), 1502-1511.
  • (Full text access via ResearchGate: https://www.researchgate.net/profile/Victor-Cui-2/research)

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