Victor Cui

Victor Cui
Conrad Research Excellence Chair, Associate Professor (Entrepreneurship, Innovation, and Global Strategy)
Location: E7 2418
Phone: 519-888-4567 x40978
Status: Active

Biography

Research
With a cross-disciplinary background, I am interested in a wide range of topics on technological innovation, e.g., acquisition, internationalization, and protection. I am also interested in global challenges, e.g., new globalization logics, U.S.-China decoupling, and firms' response strategies.

For example, I have studied how compensation design shapes interactions among R&D engineers, which influence firms' incremental versus critical innovation (Yanadori & Cui, 2013; Cui, Ding, & Yanadori, 2019); how exploratory versus exploitative collaborations between firms influence their competitive dynamics in the product market (Cui, Yang, & Vertinsky, 2018); intellectual property rights protection in international business (Brander, Cui, & Vertinsky, 2017; Cui, Narula, Minbaeva, & Vertinsky, 2022); and the new globalization logics and U.S.-China decoupling (Cui, Vertinsky, Wang, & Zhou, 2023; Vertinsky, Kuang, Zhou, & Cui, 2023).

My research is internationally award-winning and has been published in top-ranked academic journals such as Strategic Management Journal, Journal of International Business Studies, and Research Policy. I am also an editor of three leading journals.

Consultancy
I have consulted extensively and delivered workshops and trainings in North America and Asia, in financial services, health care, pharmaceutical, manufacturing, airline, consulting, and brewery industries. I have co-founded technology startups and joint ventures in personalized medicine. You are welcome to book a free consulting session (45 min) by sending me an email.

Research Team
I warmly welcome Ph.D. applicants. Candidates with strong academic background in computer, data science (e.g., statistics, actuarial), and cognate (e.g., business, psychology, or sociology) disciplines are strongly encouraged to apply. Computer programming skills (with SAS, R, Stata, C, JavaScript, Python, etc.) and expertise in AI and machine learning are a plus. I also welcome visiting scholars, visiting Ph.D. students, and undergraduate students to join the team.

Research Interests

  • Technological Innovation and Entrepreneurship
  • Artificial Intelligence (AI)
  • Global Challenges (e.g., new globalization logics, U.S.-China decoupling)
  • Global Competition for Talent and Knowledge
  • Intellectual Property Rights Protection
  • Cooperation and Competition
  • Compensation Strategy

Education

  • Ph.D. Business Administration, Sauder School of Business, University of British Columbia, Canada
  • Ph.D. Engineering Management, Faculty of Engineering, City University of Hong Kong, Hong Kong

Awards

  • 2020, Best Reviewer Award, Journal of International Business Studies
  • 2019 & 2020, Faculty Research Award, Asper School of Business, University of Manitoba
  • 2019, Outstanding Teacher, University of Manitoba
  • 2015 & 2019, Golden Shovel Award, Asper School of Business, University of Manitoba
  • 2010, Best Paper Award, Technology and Innovation Management Division, Administrative Sciences Assocation of Canada
  • 2009, Best Student Paper Award, Technology and Innovation Management Division, Academy of Management
  • 2009, Graduate Teaching Award, University of British Columbia

Service

  • 2023-, Senior Editor, International Business Review
  • 2022-, Senior Editor, Asia Pacific Journal of Management
  • 2022-, Senior Editor, Management and Organization Review
  • 2016-2022, Editorial Review Board, Journal of International Business Studies
  • 2019, Guest Editor, Journal of International Business Studies special issue: "Studying Intellectual Property Rights in International Business through Multiple Levels of Analysis"
  • 2022 & 2023, Chair, Insight Development Grants Adjudication Committee (business, management and related fields), Social Sciences and Humanities Research Council (SSHRC), Canada

Teaching*

  • BE 620 - Business Strategy
    • Taught in 2024
  • BET 607 - Managing Technological Innovation
    • Taught in 2020, 2021, 2022, 2023

* Only courses taught in the past 5 years are displayed.

Selected/Recent Publications

  • Cui, V., Vertinsky, I., Wang, Y., Zhou, D. (2023). Decoupling in international business: The ‘new’ vulnerability of globalization and MNEs’ response strategies. Journal of International Business Studies (AJG4*), Doi: 10.1057/s41267-023-00602-5.
  • Vertinsky, I., Kuang, Y., Zhou, D., & Cui, V. (2023). The political economy and dynamics of bifurcated world governance and the decoupling of value chains: An alternative perspective. Journal of International Business Studies (AJG4*), Doi: 10.1057/s41267-023-00597-z.
  • Cui, V., Narula, R., Minbaeva, D., & Vertinsky, I. (2022). Towards integrating country-and firm-level perspectives on intellectual property rights. Journal of International Business Studies (AJG4*), 53(9), 1880-1894.
  • Cui, V., Ding, W. W., & Yanadori, Y. (2019). Exploration versus exploitation in technology firms: The role of compensation structure for R&D workforce. Research Policy (AJG4*), 48(6), 1534-1549.
  • Cui, V., Yang, H., & Vertinsky, I. (2018). Attacking your partners: Strategic alliances and competition between partners in product markets. Strategic Management Journal (AJG4*), 39(12), 3116-3139.
  • Brander, J. A., Cui, V., & Vertinsky, I. (2017). China and intellectual property rights: A challenge to the rule of law. Journal of International Business Studies (AJG4*), 48(7), 908-921.
  • Yanadori, Y., & Cui, V. (2013). Creating incentives for innovation? The relationship between pay dispersion in R&D groups and firm innovation performance. Strategic management journal (AJG4*), 34(12), 1502-1511.
  • (Full text access via ResearchGate: https://www.researchgate.net/profile/Victor-Cui-2/research)

In The News

Graduate studies