Conrad Research Excellence Chair and Associate Professor (Entrepreneurship, Innovation, and Global Strategy)

Contact InformationVictor Cui

Phone: 519-888-4567 x40978
Location: E7 2418

Biography Summary


Victor Cui has pursued studies in both engineering (Ph.D., City University of Hong Kong) and business (Ph.D., University of British Columbia). Having diversified backgrounds, he is passionate about studying strategic management of innovation. He is particularly interested in the development, acquisition, commercialization, and protection of technological innovation.

For example, he studies how compensation design triggers competitive versus collaborative interactions among R&D employees, which affect firm innovation performance (Yanadori & Cui, 2013; Cui, Ding, & Yanadori, 2019); how collaborative portfolios between partners shape their value creation and appropriation, and consequently their competition in the product market (Cui, Yang, & Vertinsky, 2018); and how IPR violation and protection in host countries influence multinational companies’ innovation (Brander, Cui, & Vertinsky, 2017).

He has made contributions to these lines of research by publishing in top-tier academic journals such as Strategic Management Journal, Journal of International Business Studies (JIBS), and Research Policy. He has also served these areas as co-editor the 2019 JIBS special issue on IPR protection in international business, Senior Editor of Asia Pacific Journal of Management, Senior Editor of Management and Organization Review, Area Editor of Quarterly Journal of Management (a leading journal in Chinese), and editorial board member of JIBS. His research has been generously supported by SSHRC Insight and Insight Development Grants.

Current Special Issue

He warmly welcomes submissions to a special issue he edits at Asia Pacific Journal of Management on "Re-setting innovation agenda in Asia-Pacific: A bifurcated world order and new research opportunities in innovation". Proposal deadline: Dec. 1, 2022. Submission deadline: Oct. 1, 2023. (


Victor Cui is passionate about teaching and has won four esteemed teaching awards, such as Golden Shovel, Outstanding Teacher, and Graduate Teaching Award, all anonymously nominated by students, at universities he taught.

Media Coverage

His research has reached a wide audience via media outlets such as Fortune and CBC. Some of the media coverages include:

1. CBC Radio, Columnists, “Is the two week pay period antiquated - the pros and cons of being paid instantly”, Nov. 10, 2020

2. CBC TV, News, “Corona virus and its impact on Manitoba”, Feb. 10, 2020

3. CBC Radio, Current Affairs, “Corona virus and its impact on China and Canada”, Feb. 10, 2020

4. Fortune, “Want to hire a team player? Ask about volunteer work”, Anne Fisher, Jan. 27, 2016


He has consulted extensively and delivered workshops and trainings in North America and Asia, in financial services, health care, pharmaceutical, manufacturing, airline, consulting, and brewery industries. He has co-founded technology startups and joint ventures in the area of personalized medicine.

Research Team

Victor Cui warmly welcomes Ph.D. applicants. Candidates with strong academic background in computer science/engineering, statistics, actuarial science, business, psychology, or sociology are strongly encouraged to apply. Computer programming skills (with SAS, R, Stata, C, JavaScript, Python, etc.) and expertise in AI and machine learning are a plus. He also welcomes visiting scholars, visiting Ph.D. students, and undergraduate students to join the team.

Research Interests

  • Technological Innovation and Entrepreneurship
  • Intellectual Property Right Protection
  • Cooperation and Competition
  • Talent Management
  • International Business
  • Compensation Strategy


  • 2010, Doctorate, Business Administration, University of British Columbia
  • 2004, Doctorate, Engineering Management, City University of Hong Kong

Selected/Recent Publications

  • Cui, V., Ding, W., & Yanadori, Y., Exploration versus exploitation in technology firms: The role of compensation structure for R&D workforce, Research Policy, 48(6), 2019, 1534 - 1549
  • Cui, V., Yang, H., & Vertinsky, I., Attacking your partners: Strategic alliances and competition between partners in product markets, Strategic Management Journal, 39(12), 2018, 3116 - 3139
  • Zhang, F., Wang, Y., Li, D., & Cui, V., Configurations of innovations across domains: an organizational ambidexterity view, Journal of Product Innovation Management, 34(6), 2017, 821 - 841
  • Brander, J. A., Cui, V., & Vertinsky, I., China and intellectual property rights: A challenge to the rule of law, Journal of International Business Studies, 48(7), 2017, 908 - 921
  • Yanadori, Y. & Cui, V., Creating incentives for innovation? The relationship between pay dispersion in R&D groups and firm innovation performance, Strategic Management Journal, 34(12), 2013, 1502 - 1511

Graduate Studies