Waterloo Experience (WE) Accelerate: Spring 2024 work term

The Waterloo Experience (WE) Accelerate program will help you develop in-demand skills. We collaborated with industry leaders to offer you this innovative option in your first work term. Through content provided by industry collaborators and team-based project experiences, you’ll learn skills while gaining real-world experience - all while earning a flexible work term credit.

WE Accelerate is designed to help students build on the skills they have, while also developing the skills they need. I've had previous students come back and tell me they were able to get interviews and secure their next co-op because of what they learned through the program.

Melanie Bullagao, WE Accelerate team lead

How the WE Accelerate program can help:

Build the skills employers are looking for.
Apply new skills to real world projects.
Learn from content created by industry experts.
Leverage your experience in future job searches through career education.
Participate remotely from any location.
Earn a flexible work term credit (learn more about standard vs. flexible work term requirements and how many of each you need to graduate).
Opt-in to the program and continue to look for a traditional work term. Your spot in the program is secured until the opt-out date of May 24.

How WE Accelerate works

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Career component

Complete approximately 60 hours total of career programming.

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Skills development

Complete approximately 100 hours of skills development provided by an industry collaborator.

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Project experience

Complete approximately 120 hours of team-based, real-world project work (roughly 25 hours per week across a 5-week span).

WE Accelerate streams being offered in Spring 2024

Digital Bootcamp - Digital Marketing Strategy

The Digital Bootcamp stream features various mentors throughout the stream. It focuses on various digital strategies to maximize existing social media channels and platforms. You'll learn about:

• Social media analysis
• Social media strategy
• Maximizing social media exposure

Enrolment cap: 100 students

Digital Bootcamp - Growth Strategy

The Digital Bootcamp - Growth Strategy stream features various mentors throughout the stream. It focuses on various digital strategies to perform market analysis and identify market gaps. You'll learn about:

• Market analysis techniques
• Search Engine Optimization (SEO)
• Content marketing

Enrolment cap: 100 students

Digital Bootcamp - Web Design and Marketing

The Digital Bootcamp - Web design and marketing stream features various mentors throughout the stream. It focuses on designing webpages and marketing tools. You'll learn:

• Website design for desktop and mobile
• Search engine optimization (SEO)
• Content, email, and video marketing

Enrolment cap: 100 students

Brightspace Training

D2L offers the Brightspace training stream. It is focused on D2L's Brightspace training certificate program. You'll learn about:

• Developing course materials
• Building assessments and grading learners
• Communication and engagement

Enrolment cap: 25 students

Azure and Artificial Intelligence

Microsoft offers the Azure and Artificial Intelligence (AI) stream. It is an introduction to AI and its application across industry. You'll learn about:

• Azure Fundamentals content and certification
• Azure AI Fundamentals content and certification
• Design Thinking

Enrolment cap: 350 students

DIGITAL BOOTCAMP - DIGITAL MARKETING STRATEGY STREAM DETAILS

Career component	The first week of the program (May 27 - 31) will feature onboarding and career programming through a one-hour synchronous session daily, followed by asynchronous activities totalling 25 hours for the entire week. An additional 10 hours of career programming will occur throughout the skills and project experience portion. In the final week of the program (August 6 - 12) you will reflect on the career program conducted earlier and complete your summative assignment. This will total approximately 25 hours for the entire week. What you'll learn: How to explore different career paths, industries and job roles that can be applied in later work terms or on your career journey. Essential professional skills such as communication, teamwork, time management, problem-solving and leadership. Effective job search strategies, including résumé writing, cover letter preparation, networking techniques and interview skills for future work terms. How to reflect on their career goals, strengths, areas for improvement and experiences gained throughout the program.
Skills training experience	Students in this stream will begin by learning about a marketing philosophy known as Inbound and how this applies to a company's digital presence, both in terms of its website and its social media activity. What you'll learn: How to attract, engage, and delight customers by putting themselves in their target audience's shoes and creating opportunities for two-way conversations. About the importance of consistent digital branding across all channels and how to follow or even build a brand guide. How to create and design websites in WordPress and other platforms, and ensure that those websites are responsive, user-friendly, and accessible. How to apply content marketing, video marketing and email marketing to a website to keep it current and attract repeat visits. About search engine optimization and how to use data to both measure and boost the performance of a website.
Synchronous sessions	There will be an introductory session on June 3 and a showcase session during the last week of skills training. There will be weekly Tuesday and Thursday live sessions during skills training. Synchronous discussions and workshops will be scheduled for no more than 5 hours weekly. It is STRONGLY recommended that you attend all live sessions. If for some reason you are unable to attend the live sessions, recordings will be available. Students will also need to find time each week to meet with their team lead and work together with their group members to complete several team-based activities. What you'll learn: Develop communication and presentation skills through participation in sessions and learn to articulate ideas, insights and project outcomes effectively. Practice time management skills by scheduling and attending mandatory sessions and meetings. Apply theoretical knowledge and skills acquired during synchronous sessions to real-world projects and challenges. Gain practical experience and insights relevant to future career opportunities.
Total synchronous time commitment	Synchronous discussions and workshops will be scheduled for no more than five hours weekly, and all discussions and workshops will be recorded for asynchronous viewing. Students will also need to work together with their teams to complete several team-based activities. Most of the time commitment associated with Digital Bootcamp will be asynchronous in nature.
Skills curriculum assessment	To pass the skills development portion of this stream, you need to do the following: 1. Submit proof of earning the following Hubspot certificates Inbound Email Marketing Content Marketing 2. Submit proof of having completed the following online courses LinkedIn’s User Experience for Web Design course Google’s Analytics for Beginners course 3. Pass the 7 included quizzes with a grade of at least 70% each after three attempts
Project experience	You’ll apply your Digital Bootcamp skills working on a digital marketing project maximizing an employer's social media channels. Projects are provided by one of Co-operative and Experiential Education’s employer partners. What you'll learn: Enhanced understanding of social media techniques and methodologies. Hands-on experience in utilizing digital tools and platforms for analysis and improvement. Ability to formulate actionable recommendations based on analytical findings. Improved communication skills through interaction with employer partners and presenting findings effectively. Enhanced problem-solving skills by addressing real-world challenges in a professional setting.
Project employers	Students will work with employers sourced through Co-operative Education’s employment relations team.

DIGITAL BOOTCAMP - GROWTH STRATEGY STREAM DETAILS

Career component	The first week of the program (May 27 - 31) will feature onboarding and career programming through a one-hour synchronous session daily, followed by asynchronous activities totalling 25 hours for the entire week. An additional 10 hours of career programming will occur throughout the skills and project experience portion. In the final week of the program (August 6 - 12) you will reflect on the career program conducted earlier and complete your summative assignment. This will total approximately 25 hours for the entire week. What you'll learn: How to explore different career paths, industries and job roles that can be applied in later work terms or on your career journey. Essential professional skills such as communication, teamwork, time management, problem-solving and leadership. Effective job search strategies, including résumé writing, cover letter preparation, networking techniques and interview skills for future work terms. How to reflect on their career goals, strengths, areas for improvement and experiences gained throughout the program.
Skills training experience	Students in this stream will begin by learning about a marketing philosophy known as Inbound and how this applies to a company's digital presence, both in terms of its website and its social media activity. What you'll learn: How to attract, engage, and delight customers by putting themselves in their target audience's shoes and creating opportunities for two-way conversations. About the importance of consistent digital branding across all channels and how to follow or even build a brand guide. How to create and design websites in WordPress and other platforms, and ensure that those websites are responsive, user-friendly, and accessible. How to apply content marketing, video marketing and email marketing to a website to keep it current and attract repeat visits. About search engine optimization and how to use data to both measure and boost the performance of a website.
Synchronous sessions	There will be an introductory session on June 3 and a showcase session during the last week of skills training. There will be weekly Tuesday and Thursday live sessions during skills training. Synchronous discussions and workshops will be scheduled for no more than 5 hours weekly. It is STRONGLY recommended that you attend all live sessions. If for some reason you are unable to attend the live sessions, recordings will be available. Students will also need to find time each week to meet with their team lead and work together with their group members to complete several team-based activities. What you'll learn: Develop communication and presentation skills through participation in sessions and learn to articulate ideas, insights and project outcomes effectively. Practice time management skills by scheduling and attending mandatory sessions and meetings. Apply theoretical knowledge and skills acquired during synchronous sessions to real-world projects and challenges. Gain practical experience and insights relevant to future career opportunities.
Total synchronous time commitment	Synchronous discussions and workshops will be scheduled for no more than five hours weekly, and all discussions and workshops will be recorded for asynchronous viewing. Students will also need to work together with their teams to complete several team-based activities. Most of the time commitment associated with Digital Bootcamp will be asynchronous in nature.
Skills curriculum assessment	To pass the skills development portion of this stream, you need to do the following: 1. Submit proof of earning the following Hubspot certificates Inbound Email Marketing Content Marketing 2. Submit proof of having completed the following online courses LinkedIn’s User Experience for Web Design course Google’s Analytics for Beginners course 3. Pass the 7 included quizzes with a grade of at least 70% each after three attempts
Project experience	You’ll apply your Digital Bootcamp skills working on analyzing an employers market and identify areas where they can improve their digital presence. Projects are provided by one of Co-operative and Experiential Education’s employer partners. What you'll learn: Enhanced understanding of market analysis techniques and methodologies. Hands-on experience in utilizing digital tools and platforms for analysis and improvement. Ability to formulate actionable recommendations based on analytical findings. Improved communication skills through interaction with employer partners and presenting findings effectively. Enhanced problem-solving skills by addressing real-world challenges in a professional setting.
Project employers	Students will work with employers sourced through Co-operative Education’s employment relations team.

DIGITAL BOOTCAMP - WEB DESIGN AND MARKETING

Career component	The first week of the program (May 27 - 31) will feature onboarding and career programming through a one-hour synchronous session daily, followed by asynchronous activities totalling 25 hours for the entire week. An additional 10 hours of career programming will occur throughout the skills and project experience portion. In the final week of the program (August 6 - 12) you will reflect on the career program conducted earlier and complete your summative assignment. This will total approximately 25 hours for the entire week. What you'll learn: How to explore different career paths, industries and job roles that can be applied in later work terms or on your career journey. Essential professional skills such as communication, teamwork, time management, problem-solving and leadership. Effective job search strategies, including résumé writing, cover letter preparation, networking techniques and interview skills for future work terms. How to reflect on their career goals, strengths, areas for improvement and experiences gained throughout the program.
Skills training experience	Students in this stream will begin by learning about a marketing philosophy known as Inbound and how this applies to a company's digital presence, both in terms of its website and its social media activity. What you'll learn: How to attract, engage, and delight customers by putting themselves in their target audience's shoes and creating opportunities for two-way conversations. About the importance of consistent digital branding across all channels and how to follow or even build a brand guide. How to create and design websites in WordPress and other platforms, and ensure that those websites are responsive, user-friendly, and accessible. How to apply content marketing, video marketing and email marketing to a website to keep it current and attract repeat visits. About search engine optimization and how to use data to both measure and boost the performance of a website.
Synchronous sessions	There will be an introductory session on June 3 and a showcase session during the last week of skills training. There will be weekly Tuesday and Thursday live sessions during skills training. Synchronous discussions and workshops will be scheduled for no more than 5 hours weekly. It is STRONGLY recommended that you attend all live sessions. If for some reason you are unable to attend the live sessions, recordings will be available. Students will also need to find time each week to meet with their team lead and work together with their group members to complete several team-based activities. What you'll learn: Develop communication and presentation skills through participation in sessions and learn to articulate ideas, insights and project outcomes effectively. Practice time management skills by scheduling and attending mandatory sessions and meetings. Apply theoretical knowledge and skills acquired during synchronous sessions to real-world projects and challenges. Gain practical experience and insights relevant to future career opportunities.
Total synchronous time commitment	Synchronous discussions and workshops will be scheduled for no more than five hours weekly, and all discussions and workshops will be recorded for asynchronous viewing. Students will also need to work together with their teams to complete several team-based activities. Most of the time commitment associated with Digital Bootcamp will be asynchronous in nature.
Skills curriculum assessment	To pass the skills development portion of this stream, you need to do the following: 1. Submit proof of earning the following Hubspot certificates Inbound Email Marketing Content Marketing 2. Submit proof of having completed the following online courses LinkedIn’s User Experience for Web Design course Google’s Analytics for Beginners course 3. Pass the 7 included quizzes with a grade of at least 70% each after three attempts
Project experience	You’ll apply your Digital Bootcamp skills to work on improving a company's digital presence through things like a better user experience (UX) or improved search engine optimization (SEO). Projects are provided by one of Co-operative and Experiential Education’s employer partners. What you'll learn: Enhanced understanding of digital marketing techniques and methodologies. Hands-on experience in utilizing digital tools and platforms for analysis and improvement. Ability to formulate actionable recommendations based on analytical findings. Improved communication skills through interaction with employer partners and presenting findings effectively. Enhanced problem-solving skills by addressing real-world challenges in a professional setting.
Project employers	Students will work with employers sourced through Co-operative Education’s employment relations team.

BRIGHTSPACE TRAINING STREAM DETAILS

Career component	The first week of the program (May 27 - 31) will feature onboarding and career programming through a one-hour synchronous session daily, followed by asynchronous activities totalling 25 hours for the entire week. An additional 10 hours of career programming will occur throughout the skills and project experience portion. In the final week of the program (August 6 - 12) you will reflect on the career program conducted earlier and complete your summative assignment. This will total approximately 25 hours for the entire week. What you'll learn: How to explore different career paths, industries and job roles that can be applied in later work terms or on your career journey. Essential professional skills such as communication, teamwork, time management, problem-solving and leadership. Effective job search strategies, including résumé writing, cover letter preparation, networking techniques and interview skills for future work terms. How to reflect on their career goals, strengths, areas for improvement and experiences gained throughout the program.
Skills training experience	The skills training for the D2L Brightspace Stream will be a combination of D2L’s Brightspace certificate training program as well as additional content and exercises provided by the University of Waterloo. In addition to the D2L Brightspace training, you’ll have access to a sandbox in Learn where you will have Course Instructor rights which will allow you to create and grade assessments, set up a gradebook and much more! What you'll learn: Enhanced understanding of educational technology tools and their applications in teaching and learning. Understanding of best practices in online course delivery and management, including accessibility and user experience considerations. Critical thinking skills developed through engaging with additional content and exercises in things like pedagogy, learning theories and educational trends. Ability to adapt and apply acquired knowledge and skills to their specific teaching contexts, fostering continuous improvement in their instructional practices.
Synchronous sessions	There will be an introductory session on June 3^rd and a showcase session during the last week of skills training. There will be weekly group meetings with your Team Lead starting during the skills training phase of the program. Attendance is mandatory. In addition, in order to be successful in the project experience you will need to meet and work with your team members and project employers on a weekly basis. What you'll learn: Develop communication and presentation skills through participation in sessions and learn to articulate ideas, insights and project outcomes effectively. Practice time management skills by scheduling and attending mandatory sessions and meetings. Apply theoretical knowledge and skills acquired during synchronous sessions to real-world projects and challenges. Gain practical experience and insights relevant to future career opportunities.
Total synchronous time commitment	Synchronous meetings will be scheduled for no more than 2 hours weekly. You will need to find time to meet with your team members and employers to successfully complete your projects. Though most of the time commitment associated with the stream will be asynchronous in nature.
Skills curriculum assessment	While there will be various activities for you to complete during the skills curriculum component, you must successfully pass D2L’s three certificate programs to pass the skills curriculum component of this stream of programming.
Project experience	Projects in this stream will give you an opportunity to apply your new Brightspace skills in an authentic context, building online course content and other training materials with some of D2L’s clients. What you'll learn: Enhanced communication and teamwork skills through interactions with clients, colleagues and stakeholders. Exposure to project management principles and practices, including task prioritization, timeline management and resource allocation. Increased understanding of the challenges and considerations involved in implementing educational technology solutions in various educational contexts. Development of problem-solving skills by addressing real-world challenges and finding creative solutions. Recognition of the importance of user experience and accessibility considerations in designing online course content and training materials.
Project employers	You’ll work with employers sourced through Co-operative and Experiential Education’s Employment Relations team. Projects may also be provided by departments at the University of Waterloo.

AZURE AND ARTIFICIAL INTELLIGENCE STREAM DETAILS

Career component	The program's first week (September 23 - 27) will feature onboarding and career programming through a one-hour synchronous session daily, followed by asynchronous activities totalling 25 hours for the entire week. An additional 10 hours of career programming will occur throughout the skills and project experience portion. In the program's final week (December 2 - 6), you will reflect on the career program conducted earlier and complete your summative assignment. This will total approximately 25 hours for the entire week. What you'll learn: How to explore different career paths, industries and job roles that can be applied in later work terms or on your career journey. Essential professional skills such as communication, teamwork, time management, problem-solving and leadership. Effective job search strategies, including résumé writing, cover letter preparation, networking techniques and interview skills for future work terms. How to reflect on their career goals, strengths, areas for improvement and experiences gained throughout the program.
Skills training experience	The skills training for the Microsoft Azure AI stream will focus primarily on the Azure Fundamentals (AZ-900) and the Azure AI Fundamentals (AI-900) certifications, where you'll have access to hands-on tutorials within the content so you can practice the skills associated with using Azure. The Azure and Azure AI content will be supplemented with Microsoft’s AI Business School content and material from our colleagues at Microsoft about Design Thinking and what it’s like to work at Microsoft. What you'll learn: Develop an understanding of Microsoft Azure fundamentals and AI concepts and the ability to deploy and manage cloud resources effectively. Build an understanding of the business implications and applications of AI technology and insight into AI ethics, governance and compliance. Ability to approach challenges creatively and empathetically using design thinking principles. Practice presenting and public speaking skills during pitch meetings through engagement with industry content and insights with industry professionals.
Synchronous sessions	There will be an introductory session on September 30 and a project information session on October 28. Attendance at these events is mandatory. There will be additional live sessions, group meetings and office hours starting during the skills training phase of the program. These will be ongoing throughout the project experience section of the program. To successfully complete the program, it is mandatory to sign up for a proctored examination for the AI-900 and AZ-900 certifications. As part of the project experience, you must meet with your Microsoft Mentors once a week for 15 minutes. These meetings are mandatory and will be scheduled by the Mentor. It is also mandatory that you attend a final presentation session in the last week of the project (November 25 - 29) with your group. These will be scheduled, and timing shared with you as early as possible during the term. What you'll learn: Develop communication and presentation skills through participation in sessions and learn to articulate ideas, insights and project outcomes effectively. Practice time management skills by scheduling and attending mandatory sessions and meetings. Apply theoretical knowledge and skills acquired during synchronous sessions to real-world projects and challenges. Gain practical experience and insights relevant to future career opportunities.
Total synchronous time commitment	Your certification exams for AZ-900 and AI-900 are mandatory course requirements. Attendance at other synchronous sessions is technically optional, but we strongly recommend that you attend. We’ll post recordings of synchronous session on Learn for you to watch if you are unable to make it. To successfully complete your project experience, you’ll need to find time to meet virtually with teammates and Microsoft Mentors on a weekly basis to successfully.
Skills curriculum assessment	You must successfully pass the AZ-900 (Azure Fundamentals) and the AI-900 (Azure AI Fundamentals) examinations in order to pass the skills curriculum component of this stream of programming.
Project experience	Projects in this stream are provided by Microsoft. Project teams will use their Azure and AI skills to complete deliverables in tandem with industry partners or propose solutions to important global issues. Students in the Microsoft stream will have access to mentors from Microsoft to assist in project completion. Staff from Microsoft will assess your final project deliverable, resulting in your final overall evaluation. At the discretion of your Microsoft mentor, the evaluation may be team-based or an individual evaluation. What you'll learn: Gain practical experience in applying technical knowledge to address complex challenges. Analyze project requirements, identify innovative solutions to address industry challenges or global issues, while enhancing your critical thinking skills by evaluating different approaches and making informed decisions. Plan, organize and execute project activities to meet deadlines and deliver high-quality outcomes. Acquire experience and skills relevant to future career opportunities in technology, innovation, and project management.
Project mentors	You’ll be mentored by staff from Microsoft and Avanade as you work on your team-based project experience.
Privacy notice from Microsoft	Please note Microsoft’s Privacy Statement.

Timeline and what to expect

WE Accelerate opt-in/opt-out period	Beginning April 10
WE Accelerate Virtual Information Day	Wednesday, April 10 Industry collaborators discuss their streams and former students discuss their experience during our WE Accelerate Virtual Information Day event. Opt-in form will go live in WaterlooWorks following the event.
Deadline to opt-in	Friday, May 17 at 4 p.m. (ET) Deadline to opt-in and indicate your streams of interest.
Streams assigned	Tuesday, May 21 After registration closes on May 17, students will be sorted into streams based on preference (first-come, first-served) and enrollment caps. We’ll ensure you know which stream you’re in before the opt-out deadline of Friday, May 24.
Deadline to opt-out	Friday, May 24 at 9 a.m. (ET) After this, we expect you to commit to WE Accelerate like any other work term as limited spots are available.
WE Accelerate work term begins	May 27
Career programming (part 1)	May 27 - 31 Complete onboarding and career curriculum (part 1). Approximately 25 hours during this first week, with approximately 10 additional hours of career programming to occur throughout. 1 hour of synchronous content daily, with all other content provided asynchronously.
Skill development programming	Beginning June 3 Complete skill development content provided by industry collaborator(s). Approximately 100 hours, with varying degrees of synchronous content depending on the stream.
Project experience	July 2 - August 2 (exact timing will depend on the stream/project) Complete industry collaborator projects in teams and receive feedback. Approximately 120 hours of project work to be expected across 5 weeks (all projects to be completed by August 2). Please note: the hours to complete your project work will be determined by the project provider, with the expectation you are available. Industry collaborators will complete a Project Evaluation Form and assign individual ratings OR an overall rating for each project team (up to the employers discretion). Project evaluation form deadline (for employers): Friday, August 9.
Career programming (part 2)	August 6 - 12 Complete career curriculum (part 2) and final summative assignment (due August 12). Approximately 25 hours.

Next steps: opt-in to WE Accelerate

We invite you to opt-in for WE Accelerate by filling out our opt-in form on WaterlooWorks by Friday, May 17 at 4 p.m. (ET). In this form, you'll indicate your interest in the skill streams. The WE Accelerate team will use this information to assign students to streams on a first-come, first-served basis. Each stream has different enrolment caps based on how many students industry collaborators can accommodate.

Not sure if you want to commit? Even if you choose to opt-in to reserve your spot, you can opt-out of the program if you change your mind any time before Friday, May 24 at 9 a.m. (ET).

Follow the steps below to opt-in by Friday, May 17 at 4 p.m. (ET):

Login to WaterlooWorks and select Submit a form.
Complete the form below:
- Category: Waterloo Experience (WE) Accelerate Program
- Sub-category: Opt-in – WE Accelerate (5026)
After completing the opt-in form, you’ll be assigned to a stream on a first-come, first-served basis depending on how you ranked your streams of interest. We’ll let you know which stream you’ve been assigned to Tuesday, May 21.
Please note: You do NOT need to complete an Arrange Own Job form or search for additional part-time work on top of WE Accelerate - just submitting the opt-in form and completing the components of your assigned stream is enough to get you co-op credit!

If you change your mind, follow the steps below to opt-out by Friday, May 24 at 9 a.m. (ET):

Login to WaterlooWorks and select Submit a form.
Complete the form below:
- Category: Waterloo Experience (WE) Accelerate Program
- Sub-category: Opt-out – WE Accelerate (5027)
If we receive your opt-out form by the deadline of Friday, May 24 at 9 a.m. (ET), we'll remove you from the program.
After this deadline, we expect that you will be committed to fulfilling the requirements for your stream to earn your co-op credit. WE Accelerate is a work term credit, so withdrawing from it after the deadline is considered leaving a work term early and may involve consequences. Please contact your co-op advisor for more details.

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How the WE Accelerate program can help: