Turn ideas into action. Build ventures. Drive innovation. Lead change.
The Conrad School of Entrepreneurship and Business is the University of Waterloo’s catalyst for entrepreneurship and transformation, creating conditions for change.
Within the Faculty of Engineering, we bridge business, technology and engineering to turn ideas and opportunities into action and impact. Through education, experiential learning, venture creation, commercialization and innovation, we help move what’s possible forward.
The Conrad School develops entrepreneurial thinkers, builders and leaders who can launch ventures, drive innovation within organizations and create meaningful change.
Find your opportunity to build what's next.
Whether you're exploring an idea, building a venture, commercializing research or looking to drive change within an organization, the Conrad School gives you the knowledge, tools. experience and connections to move forward.
Undergraduate Students
Add entrepreneurship and innovation to your Waterloo experience.
Explore opportunities, develop entrepreneurial skills and gain hands-on experience turning ideas into action.
Graduate Students
Take your ideas, research and ambitions further.
Build the skills to launch ventures, commercialize innovation, lead products and drive transformation.
Partnership Opportunities
Connect to create opportunities for collaboration, innovation and impact.
Partner on student projects, engage with programs, enhance student experiences or collaborate on research.
Entrepreneurship Hub
Take your ideas beyond the classroom.
Explore hands-on programs, workshops, competitions, and communities that help you test ideas, build skills and turn possibility into action.
News
New research explores stalled identity transitions and how women navigate fertility treatments in the workplace
Dr. Nada Basir, Associate Professor at the Conrad School of Entrepreneurship and Business, is the lead author of a forthcoming Feature Article in the Journal of Applied Psychology (JAP) — one of the Financial Times Top 50 academic journals in the world.
The paper, titled “Disrupted Selves in Transition: How Women Navigate Fertility Treatments in the Context of Work,” co-authored with Dr. Jamie Ladge (Boston College) and Dr. Serena Sohrab (Ontario Tech University), examines how deeply personal experiences can shape, and at times unsettle, one’s professional identity.
Foundations of a founder: MBET alumni Ameya Kale on learning to build what matters
For Ameya Kale (MBET '22), entrepreneurship began not in a classroom, but in the kitchens of home chefs across India. After launching a home-cooked meal delivery platform, he found himself captivated by the startup world, but acutely aware of how much more there was to learn.
“I was drawn to the Waterloo region’s vibrant startup ecosystem and the MBET program’s reputation for blending academic insight with real-world application,” he says. “I wanted to immerse myself in a community where I could learn how to navigate early-stage ventures more effectively.”
Ameya’s goal coming into the program was clear: find his footing in a product-focused role, help shape solutions from the ground up, and connect with other founders to better understand the entrepreneurial journey.
Problem Pitch Competition Finals: Spring 2025
On Friday, August 1, 2025, the Conrad School of Entrepreneurship and Business proudly hosted and sponsored the Waterloo Ventures Problem Lab's Spring 2025 edition of the Problem Pitch Finals competition.
The Problem Pitch Competition challenges students to deeply understand and articulate a significant problem before proposing solutions. This approach fosters strong analytical and research skills, with funding awarded to support venture research and development (R&D).
Events
Coffee and Conversation with the Dean
Beginning September 23rd, and continuing every Thursday through this term, Dean Mary Wells will be available on the 1st floor of PSE, outside the C&D, from 3-5 pm for a chat and to connect.
Coffee and Conversation with the Dean
Coffee and Conversation with the Dean
Coffee and Conversation with the Dean
Beginning September 23rd, and continuing every Thursday through this term, Dean Mary Wells will be available on the 1st floor of PSE, outside the C&D, from 3-5 pm for a chat and to connect.
What will you catalyze?
Whether you're building a venture, commercializing research, developing new products or driving change within an organization, the Conrad School can help you take the next step.