The Conrad School is an immersive educational environment for entrepreneurs. Located within Canada's most innovative university, in a region ranked among the top startup ecosystems in the world, the Conrad School is the academic engine for entrepreneurship on campus, offering programs that are entrepreneurial by design.
Undergraduate
Enhance your undergraduate degree by joining Conrad Schools specialized programs, experiences, and courses.
Graduate
Commercialize your ideas and earn your Masters degree or complement your degree with graduate offerings.
News
Alumni Impact Series: Swati Singh – From MBET Student to Entrepreneurial Success
In our new "Alumni Impact Series," we shine a spotlight on the inspiring journeys of MBET alumni. Today, we feature Swati Singh, founder of SehYogi, a dynamic entrepreneur whose journey exemplifies the power of innovation and community support gained through the University of Waterloo's Master of Business, Entrepreneurship, and Technology (MBET) program.
Meet the Fall 2024 Enterprise Co-op pitch winners
Each term, undergraduate students from the Enterprise Co-op (E Co-op) program compete for financial awards during their opening weeks in the program.
Students compete in a pitch competition for two awards, the E-Launch and the Norman Esch Enterprise Co-op awards each worth $5,000.
The E Co-op program allows students to start their own business while also earning a co-op credit. With access to our world-class faculty, students learn the fundamental elements of building business, begin to understand market sectors and how to build their new products or services. Startups can be high-tech, low-tech or no-tech.
Congratulations to our winners and best of luck to all of our E Co-op students for the upcoming term!
New Faculty Announcement — Welcome Sharlene He
The Conrad School of Entrepreneurship and Business would like to welcome our newest faculty member, Sharlene He!
Blog
Enterprise Co-op Spring 2024 Product Video Showcase Winners
As we wrap up the Spring 2024 term, we’re thrilled to celebrate the achievements of our Enterprise Co-op (E Co-op) students in the recent Product Video Showcase Competition. This competition was designed to spotlight the incredible work done by our students during their work term, and the results were nothing short of spectacular.
The challenge was clear: create a compelling 90-second video that showcases a product or service developed during the work term. Unlike startup pitches, the focus was on illustrating the product’s features and how it can be used by potential customers. The goal was to produce a video that could serve as an ongoing piece of marketing content for social media campaigns and other promotional efforts.
Connecting Paths: Embracing Community in my MBET Experience
Hey there! I’m Munib Nasir, and I’ve always been passionate about helping and inspiring others. Before diving into the Master of Business, Entrepreneurship and Technology (MBET) program at the Conrad School of Entrepreneurship and Business, my journey has been quite eclectic. Previously, I worked as a full-time content creator on the streaming platforms Twitch and YouTube. This allowed me to share my love for gaming and life in a growing community. Along the way, I also gathered experience working in the nonprofit sector and in marketing. Little did I know, the MBET program would be the place where all these threads of my life would weave together into something amazing.
Navigating Entrepreneurship: My MBET Journey at the Conrad School
The MBET program has been impactful to me for several reasons. It is refreshing to hear the professors give feedback with such candor, especially in a world where people are more inclined to tell you what you want to hear rather than what you need to hear. This honesty has been crucial in helping me identify and address weaknesses in my plans. Beyond the academic and professional growth, the MBET program has also been a journey of personal development, as it has taught me resilience, adaptability, and the importance of continuous learning.