The Conrad School of Entrepreneurship and Business is delighted to announce that professor Marc Hurwitz has been appointed Associate Director, Professional Graduate Programs.
In this leadership role, Hurwitz will help guide the continued growth of the School’s professional graduate offerings, including the Master of Business, Entrepreneurship and Technology (MBET) program, while enhancing student learning, strengthening industry engagement, and supporting the Conrad School’s ongoing evolution as a leader in entrepreneurship education at Waterloo.
Strengthening entrepreneurship education at Waterloo
The Conrad School continues to expand and evolve its professional graduate programs, including the flagship Master of Business, Entrepreneurship and Technology (MBET) program. These entrepreneurial education programs are designed for innovators and professionals who want to lead change, apply entrepreneurial thinking in their organizations, and make an impact.
As the Conrad School renews and re-imagines its programs, Hurwitz will play a pivotal role in advancing its mission to develop leaders who build ventures, drive innovation, and lead change.
A strong history with the Conrad School
An Associate Professor (Teaching Stream) and long-time member of the community, Hurwitz has been instrumental in shaping both undergraduate and professional education at the Conrad School where he:
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served as Associate Director, Undergraduate Studies (2016–2024) and Associate Director, Non-Degree Programs (2018–2024)
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was appointed Teaching Champion since 2015
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has been named a recipient of the Distinguished Teacher Award (DTA) for 2025
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teaches leadership, entrepreneurship, consulting, organizational behaviour, and innovation, always emphasizing learning by doing and empowering students to create value.
Research and impact
Hurwitz’s research focuses on followership and leadership dynamics, innovation and creativity, and organizational neuroscience. He is also co-author of the best-selling book Leadership is Half the Story and continues to contribute to professional learning through his venture, FliP U Inc.
This is a transformative time for the Conrad School. Our programs are expanding to meet the needs of today’s professionals: people who want to innovate within organizations, launch ventures, and lead with purpose. I’m excited to continue working with our students, faculty, and partners to create learning experiences that truly empower change.
Prof. Marc Hurwitz with a group of part-time MBET students at the Conrad School
Acknowledging leadership and continuity
The Conrad School extends its sincere thanks to professor David Rose for his leadership and contributions during his tenure as Director of the Master of Business, Entrepreneurship and Technology (MBET) program. His dedication and vision have helped shape the success of our professional graduate offerings. We are pleased that he will continue to share his expertise and entrepreneurial insight as Entrepreneur-in-Residence.
As we grow and renew our programs, we look forward to connecting with MBET alumni, industry partners, and the broader entrepreneurship community to build on this momentum.
Congratulations to Professor Hurwitz on this well-deserved appointment!