Continuing Lecturer, Associate Director, Undergraduate and Non-Degree Programs

Contact InformationMarc Hurwitz

Phone: 519-888-4567 x41946, 647-296-6053
Location: E7 2316


Biography Summary

Dr. Marc Hurwitz is a co-author of the best-seller Leadership is Half the Story (University of Toronto, Rotman-Press) and co-founder of FliP University - FliPing leadership on its head with innovative blended professional development.

Marc teaches leadership, entrepreneurship, and consulting. He has also taught Finance at Wilfrid Laurier, neuroscience and psychology at U. Waterloo, and math and physics at a number of PSEs. He also has many years corporate and entrepreneurial experience in: product marketing (AVP,

Manulife), HR, actuarial and IT, including starting three separate ventures. Although, as a kid, he dreamed of being a theoretical physicist or one of the Beatles, his path in life keeps pulling him back to his love of people, learning and teaching.

Research Interests

  • Followership
  • Leadership
  • Innovation
  • Partnerships
  • Collaboration
  • Creativity
  • Neuroscience
  • Team Development
  • Strategy
  • Consulting


  • 2011, Doctorate, Cognitive Neuroscience, University of Waterloo
  • 2000, Master's, Business, Wilfrid Laurier University
  • 1988, Master of Mathematics, Applied Mathematics, University of Guelph
  • 1984, Master of Science, Theoretical Physics, McMaster University


  • BE 600 - Management and Leadership
    • Taught in 2017, 2018, 2019, 2020
  • BET 300 - Foundations, Venture Creation
    • Taught in 2016
  • BET 340 - Entrepreneurial Plan& Execute
    • Taught in 2018, 2019, 2020
  • BET 411 - Capstone Entrepreneurship Plan
    • Taught in 2019
  • BET 600 - Business Leadership Skills
    • Taught in 2020
* Only courses taught in the past 5 years are displayed.

Selected/Recent Publications

  • Hurwitz, Marc and Hurwitz, Samantha, Integrating Followership Into Leadership Programs, New Directions for Student Leadership, 2020(167), 2020, 23 - 35
  • Hurwitz, Marc, Followership: A classroom exercise to introduce the concept, Management Teaching Review, 2(4), 2017, 281 - 288
  • Colbry, Stephanie and Hurwitz, Marc and Adair, Rodger, Collaboration Theory., Journal of Leadership Education, 13(4), 2014
  • Hurwitz, Marc, Exploring distributed leadership: A leader--follower collaborative lens, Distributed leadership, , 25 manuscript pages
  • Hurwitz, Marc and Hurwitz, Samantha, Leadership is half the story: A fresh look at followership, leadership, and collaboration,

Graduate Studies

  • Not currently accepting applications for graduate students