Marc Hurwitz, PhD MSc MSc CMC CEBS (He/Him)

Marc Hurwitz, PhD MSc MSc CMC CEBS
Associate Director, Undergraduate and Non-Degree Studies
Location: E7 2316
Phone: 519-888-4567 x41946
Status: Active


Dr. Marc Hurwitz is a co-author of the best-seller Leadership is Half the Story (University of Toronto, Rotman-Press), Followership Education, Followership In Action, and is the co-founder of FliP University - FliPing leadership on its head with innovative blended professional development -

Marc teaches leadership, entrepreneurship, and consulting. He has also taught Finance at Wilfrid Laurier, neuroscience and psychology at U. Waterloo, and math and physics at a number of PSEs. Marc has many years corporate and entrepreneurial experience in product marketing, HR, actuarial and IT, including starting three separate ventures. Although, as a kid, he dreamed of being a theoretical physicist or one of the Beatles, his path in life keeps pulling him back to his love of people, learning and teaching.

Research Interests

  • Followership
  • Leadership
  • Innovation
  • Partnerships
  • Collaboration
  • Creativity
  • Neuroscience
  • Team Development
  • Strategy
  • Consulting

Scholarly Research

Marc's expertise is in the areas of followership, leadership, creativity, and collaboration. His current research projects include understanding collaboration and how it can be measured, identified, and improved at the interpersonal level; followership and how it integrates with leadership; the neuroscience of organizations, and techniques for improving creativity and innovation in people, teams, and organizations.


  • 2011, Doctorate Cognitive Neuroscience, University of Waterloo, Canada
  • 2000, Master of Business Administration, Wilfrid Laurier University, Canada
  • 1988, Master of Science Applied Mathematics, University of Guelph, Canada
  • 1984, Master of Science Theoretical Physics, McMaster University, Canada
  • 1983, Bachelor of Science Theoretical Physics, University of Guelph, Canada
  • 2017, Certified Management Consultant, CMC Canada


  • 1983 MacNaughton Medal, University of Guelph
  • 1988 Distinction awarded to MSc thesis, University of Guelph
  • 2000 Gold Medalist, School of Business and Economics, Wilfrid Laurier University
  • Awarded for top graduating grade point average (GPA).
  • 2009 NSERC PGS-D, University of Waterloo
  • 2011 Recognition of teaching excellence in finance, Associate Dean of Business, Wilfrid Laurier University
  • 2017 Outstanding Performance Award, University of Waterloo
  • 2019 Sandford Fleming Teaching Award
  • 2022 Outstanding Performance Award, University of Waterloo


  • AFM 280 - Introduction to Organizational Behaviour
    • Taught in 2019
  • BE 600 - Management and Leadership
    • Taught in 2019, 2020, 2021, 2022, 2023, 2024
  • BET 340 - Essentials of Entrepreneurial Planning and Execution
    • Taught in 2019, 2020, 2021, 2022, 2023, 2024
  • BET 411 - Capstone Entrepreneurship Planning and Execution
    • Taught in 2019
  • BET 600 - Applied Business Leadership Skills for Entrepreneurs
    • Taught in 2019, 2020, 2021, 2022, 2023
  • BET 615 - Corporate Innovation and Consulting
    • Taught in 2020, 2021, 2022, 2023

* Only courses taught in the past 5 years are displayed.

Selected/Recent Publications

  • Hurwitz, Marc and Hurwitz, Samantha, Integrating Followership Into Leadership Programs, New Directions for Student Leadership, 23, 2020
  • Hurwitz, Marc, Followership: A classroom exercise to introduce the concept, Management Teaching Review, 281, 2017
  • Colbry, Stephanie and Hurwitz, Marc and Adair, Rodger, Collaboration Theory., Journal of Leadership Education, , 2014
  • Hurwitz, Marc, Exploring distributed leadership: A leader--follower collaborative lens, Distributed leadership, 1, 2018
  • Hurwitz, Marc and Hurwitz, Samantha, Leadership is half the story: A fresh look at followership, leadership, and collaboration, , , 2015

Graduate studies

  • Not currently accepting applications for graduate students