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The Conrad School of Entrepreneurship and Business is set to host the Problem Lab’s Problem Pitch Fall 2025 Competition Finals, where student teams will demonstrate the depth of their research into important real-world problems.

Sponsored by Quantum Valley Investments®, the competition awards $7,500 to the team that shows the strongest understanding of the problem they aim to solve.

This year’s finalists represent a wide range of challenges and innovative thinking, supported by a panel of accomplished judges from the entrepreneurial ecosystem.

This week, Waterloo News shines a spotlight on professor Larry Smith, who marks a remarkable 45-year milestone of teaching at the University of Waterloo. Over four decades, Smith has become a pillar of the university’s entrepreneurial spirit, helping build its reputation for innovation, risk-taking, and real-world relevance. 

The Conrad School of Entrepreneurship and Business is delighted to announce that professorMarc Hurwitz has been appointed associate director, Professional Graduate Programs. In this leadership role, Hurwitz will help guide the continued growth of the School’s professional graduate offerings, including the Master of Business, Entrepreneurship and Technology (MBET) program, while enhancing student learning, strengthening industry engagement, and supporting the Conrad School’s ongoing evolution as a leader in entrepreneurship education at Waterloo. 

The Conrad School of Entrepreneurship and Business is proud to announce that Professor Sharlene He has been awarded a 2025 Insight Development Grant from the Social Sciences and Humanities Research Council of Canada (SSHRC) for her project, “The Psychology of Innovation with Generative AI: Understanding Human Ideation Processes.”

Entrepreneurship scholar and global leader joins the Conrad School to advance innovation and interdisciplinary growth.

The Conrad School of Entrepreneurship and Business is excited to welcome Dr. Felix Arndt as its new director, effective July 1, 2025. A global leader in entrepreneurship, innovation, and sustainability, Dr. Arndt brings deep academic expertise and a proven track record of turning research into real-world impact.

We are thrilled to have Dr. Arndt lead the Conrad School into its next chapter of growth, global engagement, and interdisciplinary innovation.

What do you get when you mix childhood curiosity, a love for learning, and a mission to fix a broken system? You get CoinWa: a gamified financial literacy app created by a student entrepreneur determined to change how teens learn about money.
Meet Naimah Venezia, the founder behind CoinWa, an innovative platform that’s flipping the script on financial education. From selling handmade jewelry to pitching a startup during Enterprise Co-op at the University of Waterloo, Naimah's journey is anything but ordinary.
We sat down for a quick-fire round of questions to learn more about the inspiration behind CoinWa, the rollercoaster ride of building an app from scratch, and why financial literacy could be the most important subject that schools aren’t teaching. 

Last night, the University of Waterloo’s incubator, Velocity, hosted its highly anticipated All-Stars Pitch Competition, and we couldn’t be prouder of the incredible Conrad School of Entrepreneurship and Business students who took centre stage.

As always, the Master of Business, Entrepreneurship and Technology (MBET) students and founders who have taken Enterprise Co-op and our undergraduate business and entrepreneurship courses crushed it in this competition! In fact, half of the finalists were Conrad School alumni and students, underscoring the transformative power of our programs and the collaborative approach to entrepreneurship that makes Waterloo so unique.

The Problem Lab’s Problem Pitch Competition Finals, hosted and sponsored by the Conrad School of Entrepreneurship and Business, is set to showcase innovative student-driven solutions to pressing global challenges. 

The competition, which focuses on solving significant issues through research and entrepreneurial efforts, offers a grand prize of $7,500 to the team that demonstrates the most in-depth understanding and creative solution of their selected, impactful problem.

Ibukunoluwa Elebute (Ibukun), a part-time student in the Master of Business, Entrepreneurship and Technology (MBET) program, has been making waves in the health tech industry with startup CELLECT.

Ibukun, who brings nearly a decade of experience in healthcare technology and holds a background in biomedical engineering (BEng and MSc), has long been committed to driving innovation in underserved communities. Before joining the MBET program, she founded the STEMite Zone Fair, which has grown to become Africa’s largest science fair aimed at nurturing young innovators across the continent.

But it’s not just about past accomplishments. Since partnering with fellow University of Waterloo student CT Murphy in September, Ibukun has co-founded CELLECT, a ground-breaking startup focused on transforming diagnostics through menstrual blood collection. The startup is tackling an important challenge in healthcare, offering an innovative approach that could change the way diagnostic testing is conducted.