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Each term, undergraduate students from the Enterprise Co-op (E Co-op) program compete for financial awards during their opening weeks in the program.

Students compete in a pitch competition for two awards, the E-Launch and the Norman Esch Enterprise Co-op awards each worth $5,000.

What do you get when you mix childhood curiosity, a love for learning, and a mission to fix a broken system? You get CoinWa: a gamified financial literacy app created by a student entrepreneur determined to change how teens learn about money.
Meet Naimah Venezia, the founder behind CoinWa, an innovative platform that’s flipping the script on financial education. From selling handmade jewelry to pitching a startup during Enterprise Co-op at the University of Waterloo, Naimah's journey is anything but ordinary.
We sat down for a quick-fire round of questions to learn more about the inspiration behind CoinWa, the rollercoaster ride of building an app from scratch, and why financial literacy could be the most important subject that schools aren’t teaching.