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Part-time Master of Business, Entrepreneurship and Technology (MBET) and Entrepreneurial PhD Fellow student Hasti Shwan has been featured in Waterloo News for his work developing GeoSafe Climate.

By combining artificial intelligence, geospatial analytics, and environmental modelling, GeoSafe Climate helps property owners, municipalities, engineers, planners, insurers, and developers better understand climate-related risks before critical decisions are made.

Hasti's work reflects the entrepreneurial mindset we foster at the Conrad School: transforming research into practical solutions that create real-world impact.

After launching New Valley Brand House as an undergraduate student, Emma Tonellato-Keller (GBDA '20, MBET '21) chose the Conrad School's Master of Business, Entrepreneurship and Technology (MBET) program to strengthen her business skills and grow her venture.

Today, as Founder, CEO and Creative Director of New Valley Brand House, Emma combines creativity, strategy and entrepreneurship to help organizations build meaningful brands. Her story highlights the value of diverse perspectives in entrepreneurship and how MBET empowers founders from all academic backgrounds to turn their ideas into lasting impact.

"MBET won't make entrepreneurship easy, but it will give you the tools to make it possible."

Tuesday, January 27, 2026

MBET teams shine at the 2026 BMO Apex Startup Challenge

by Tori Coles

Five Master of Business, Entrepreneurship and Technology (MBET) teams from the Conrad School of Entrepreneurship and Business had a strong showing at the 2026 BMO Apex Startup Challenge, with three advancing to the graduate finals.

CELLECT Laboratories Inc. earned second place in the graduate track and first place in the elevator pitch competition, while Jtcipher secured third place.

The results highlight the impact of MBET ventures and the program’s emphasis on venture creation, pitching excellence and experiential learning.

What do you get when you mix childhood curiosity, a love for learning, and a mission to fix a broken system? You get CoinWa: a gamified financial literacy app created by a student entrepreneur determined to change how teens learn about money.
Meet Naimah Venezia, the founder behind CoinWa, an innovative platform that’s flipping the script on financial education. From selling handmade jewelry to pitching a startup during Enterprise Co-op at the University of Waterloo, Naimah's journey is anything but ordinary.
We sat down for a quick-fire round of questions to learn more about the inspiration behind CoinWa, the rollercoaster ride of building an app from scratch, and why financial literacy could be the most important subject that schools aren’t teaching.