News

Filters
RSS
RSS
Close X

Filter by:

Limit to news where the title matches:
Limit to items where the date of the news item:
Date range
Limit to news items tagged with one or more of:
Limit to news items where the audience is one or more of:
Limit to news items where the faculty or school is one or more of:
Emma Tonellato Keller, GBDA '20, MBET '21
Friday, July 24, 2026

Building brands, building businesses

by Tori Coles, Marketing and Communications Coordinator

After launching New Valley Brand House as an undergraduate student, Emma Tonellato-Keller (GBDA '20, MBET '21) chose the Conrad School's Master of Business, Entrepreneurship and Technology (MBET) program to strengthen her business skills and grow her venture.

Today, as Founder, CEO and Creative Director of New Valley Brand House, Emma combines creativity, strategy and entrepreneurship to help organizations build meaningful brands. Her story highlights the value of diverse perspectives in entrepreneurship and how MBET empowers founders from all academic backgrounds to turn their ideas into lasting impact.

"MBET won't make entrepreneurship easy, but it will give you the tools to make it possible."

MBET Alum Nicole Troster headshot
Wednesday, November 19, 2025

Building Coeurage, Community, and Change

by Tori Coles

Nicole Troster (MBET ’18) is helping women-led service businesses scale with clarity, confidence, and customer-centric strategy. After more than 15 years supporting entrepreneurs and co-founding ELLA, Nicole launched Coeurage Labs to fill a growing gap in Canada’s entrepreneurship ecosystem.

Inspired by her own family’s journey and driven by a commitment to empowering founders, Nicole combines evidence-based frameworks with deep customer understanding to help entrepreneurs build sustainable, scalable companies.