Wednesday, November 19, 2025
Building Coeurage, Community, and Change
Nicole Troster (MBET ’18) is helping women-led service businesses scale with clarity, confidence, and customer-centric strategy. After more than 15 years supporting entrepreneurs and co-founding ELLA, Nicole launched Coeurage Labs to fill a growing gap in Canada’s entrepreneurship ecosystem.
Inspired by her own family’s journey and driven by a commitment to empowering founders, Nicole combines evidence-based frameworks with deep customer understanding to help entrepreneurs build sustainable, scalable companies.