The Conrad School is an immersive educational environment for entrepreneurs. Located within Canada's most innovative university, in a region ranked among the top startup ecosystems in the world, the Conrad School is the academic engine for entrepreneurship on campus, offering programs that are entrepreneurial by design.
Undergraduate
Enhance your undergraduate degree by joining Conrad Schools specialized programs, experiences, and courses.
Graduate
Commercialize your ideas and earn your Masters degree or complement your degree with graduate offerings.
News
Alumni Impact Series: Rashi Jaising - Driving Innovation and Social Impact Through Entrepreneurship
Rashi’s decision to pursue the MBET program stemmed from her passion for innovation, technology, and social good. With a strong entrepreneurial lineage, Rashi had already gained valuable experience in leading Teknic Euchner—a company at the forefront of integrating Industry 4.0 technologies to optimize supply chains and drive automation. But her entrepreneurial aspirations also extended beyond the family business. Motivated by the challenges women in India face in accessing reliable healthcare, Rashi launched a startup aimed at improving women’s health outcomes through a tech-enabled platform.
“Through my startup, I saw firsthand the challenges of scaling impact-driven solutions,” Rashi shared. “The MBET program stood out to me because of its strong focus on bridging business and technology, and the opportunity it offered to refine my business acumen while gaining access to mentorship.”
Black History Month Reflections - Eugenia
Meet Eugenia Dadzie, an Entrepreneurial PhD Fellow and MBET student in the part-time Master of Business, Entrepreneurship and Technology program.
"Entrepreneurship wasn’t originally part of my plan, but as I immersed myself in Waterloo’s entrepreneurial ecosystem, the opportunity to start a company with colleagues emerged. It wasn’t a single defining moment that led me down this path but rather a series of doors opening, each offering new opportunities.
As a Black entrepreneur and academic, I place significant value on representation. Mentoring others who can relate to my journey is something I find deeply rewarding, and I take the responsibility to heart. I’m mindful of the added pressures that often come with being one of the few in a field, where the need to validate one's presence can feel constant. These challenges are real, and I’m interested in supporting others in navigating them, helping them recognize their worth and build confidence in their abilities."
Black History Month Reflections - Chinazom
Meet Chinazom Uwaoma, a part-time student in the Master of Business, Entrepreneurship and Technology program.
"The entrepreneurial journey is long and challenging, but my cultural background has instilled in me the principles of tenacity and grit. My leadership style is deeply influenced by a saying from my Igbo heritage: "Igwe bu ike," which translates to "Community is strength."
I believe that we are strengthened by the differences we bring, not by our commonalities; our commonalities are the tools by which we harness our differences for the greater good. Predicated on the premise that everyone has something to offer, anchored on the core values of respect, mutual trust, and integrity.
Representation is crucial in keeping the vision alive. Seeing successful individuals who look like me reminds me that my goals are attainable. If I can see it, I can pursue it. Representation fosters belief, determination, and inspiration for future generations".
Blog
Building on Business: Avery Kelly’s Path from Undergraduate to MBET
Meet Avery Kelly, a current Master of Business, Entrepreneurship, and Technology (MBET) student at the University of Waterloo. Avery graduated in June 2024 with an Honours Arts and Business degree, majoring in Legal Studies.
"Transitioning from undergraduate studies to the graduate-level Conrad School of Entrepreneurship and Business has been an incredible experience, and I’m excited to share my journey and how it’s shaped my career path.
My introduction to the Conrad School and the MBET program began during my undergraduate years. I took BET 210, a course within the Arts and Business program that really opened my eyes to the world of entrepreneurship and business. The course connected the theoretical business concepts I was learning in the ARBUS program with real-world applications, which sparked my interest in pursuing more business-focused learning.
As I began researching graduate programs at the University of Waterloo, I was drawn to the hands-on learning and the strong integration MBET has with the local KW community. I wanted to ensure that I wasn’t falling behind in terms of work experience, and the MBET program offered the perfect opportunity to develop and apply entrepreneurial skills in real-world settings. I found out more about the program online and even connected with members of the UW Athletics department, which helped me decide that MBET was the right choice for me."
My MBET Journey - New Lessons, Connections, and Inspiration!
The Master of Business, Entrepreneurship, and Technology (MBET) program at the University of Waterloo has been a transformative experience, blending my corporate and entrepreneurial background into a launchpad for growth. As someone with a Degree in Business Administration and a Graduate Diploma in Business Analytics, MBET has allowed me to build on these foundations and explore new avenues for growth and innovation.
My journey began with 9 years in the international airline industry, where I honed my leadership skills and strategic mindset as a Corporate Manager. Transitioning to entrepreneurship, I co-founded an eCommerce startup that grew to a $10M valuation in just four years and later launched Ross Hill Art, promoting Canadian art to global audiences.
MBET is much more than just academic rigour or venture building—it’s about the people. The faculty, staff, and peers have created an environment that’s collaborative, energizing, and endlessly motivating. Every single day, I look forward to stepping into class and being part of this dynamic community.
Fire Alarms and Startup Dreams: Lessons from My MBET Journey
I began my career in Advertising and Marketing Communications, drawing on a foundation in Visual Arts and Graphic Design. Thirteen years ago, I founded Bedouin, a design consultancy dedicated to creatively addressing the evolving needs of clients across startups, enterprises, and government. This path led me into the tech ecosystem, where I launched two startups. While they showed early signs of traction, they ultimately didn’t succeed because I lacked the foundational knowledge needed to build a successful startup.