Axela Inc. (Axela), located in Toronto, Ontario, Canada, designs, manufactures and markets sophisticated research laboratory equipment for the pharmaceutical and biotechnology industries. In 2006, Axela developed proprietary technology that reduced the time and effort associated with the characterization of biomolecular interactions, specifically, the analysis of proteins. Axela developed a functional prototype based on their technology and made plans to commercialize the product. Ray Cracauer, Director of Engineering, recognized the importance of addressing the industrial design aspects of the prototype and, not having a complete expertise in-house, decided to engage Kangaroo Design as a consultant.
Figure 1 – Photograph of the dotLab® Engineering Prototype