Frito-Lay Potato Chip Pulverizing Design

Jeffrey Azzolin and Cheryl Pearce
Case revision date: 
4 Pages (Case Study)

Potato chip conveyer system with waste bin Frito-Lay, located in Cambridge, Ontario, is Canada’s largest snack food manufacturer, producing a range of brands such as Lays, Ruffles, Miss Vickie’s, Sun Chips, Doritos, Tostitos, Cheetos, and Smartfood.  One of the machines in the potato chip production line detects and separates defective potato chips and places them on a conveyer line, separate from the main chip line.  The defective chips are subsequently conveyed into a large waste bin, as partly shown in Figure 1. The waste bin is replaced when it is full; in order to reduce the frequency of this process manual crushing is done with a tamper tool. Manual crushing of potato chips is repetitive, time consuming, and involves a straining motion, with potential for ergonomic injuries and decreased production efficiency. A potato chip pulverizing unit has the potential to increase potato chip production efficiency, resulting in significant cost savings. There is a clear need for a potato chip pulverizing unit at Frito-Lay to ensure workplace safety and increase potato chip processing efficiency.

Jeffrey Azzolin, a University of Waterloo co-op student working for the engineering department at Frito-Lay, was assigned to design, fabricate, test, and install a potato chip pulverizing unit.

Learning objectives: 

The teaching objective of this case is to illustrate the engineering design process. The main expected learning outcome is for students to practice design synthesis.  It is intended that the case study be open-ended, where students will need to move through the engineering design process, and conceptualize adequate solutions based on the design requirements. The case is applicable for ME 100 (Mechanical Engineering Communication and Professionalism), SYDE 161 (Introduction to Design), ME 321 (Kinematics and Dynamics of Machines), ME 380 (Mechanical Engineering Design Workshop), and SYDE 361 (Engineering Design). 

Key words: 
Engineering Design Process; Needs Analysis; Decision Matrix; Preliminary Design; Blender Design
CEAB attributes: 
Design; Individual and Team Work; Communication Skills; Creativity
Module 01 - Case Study
Module 02 – Needs Analysis (Restricted to educators only)
Module 03 – Conceptual Design (Restricted to educators
Module 04 – Preliminary and Detailed Design (Restricted to educators only)
Module 05 – Physical Evaluation (Restricted to educators only)
Module TN - Teaching Note (Restricted to educators only)

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