Higher employee performance with charitable donation rewards instead of cash rewards

Thursday, April 6, 2023
Adam Presslee

As workplace practices continue to shift, organizations are finding inventive ways to keep their employees motivated and committed to reaching their goals. According to a new study, researchers at the University of Waterloo and Wilfrid Laurier University have found that employees who are rewarded for achieving their goals by having a donation made to charity perform at a higher level than those who are rewarded with cash.

“We found that rewarding employees with prosocial rewards, that is rewards that employees donate to charity once received, can be a win-win-win: employees win because they feel good about themselves, shareholders win because of the increased performance and reputation, and society wins because of the increased support for charity,” said Adam Presslee, associate professor at the School of Accounting and Finance at Waterloo.

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