Thursday, January 28, 2021
by Patty Mah
Sarah Cheng (BAFM ’08, MAcc ’09) stepped into the Dragons’ Den with her five-year-old daughter while eight months pregnant. The Waterloo alumnus pitched her small business, Bluish, and ended up striking a deal from Canadian investor Arlene Dickinson.
Cheng’s entrepreneurial journey started with the birth of her first child, Summer, and with her second child on the way, she took the leap to leave her day job as an accountant to pursue her venture full-time. Her impactful story and beautifully crafted tutus touched Dickinson who saw Cheng’s venture as much more than an apparel company, but rather a platform for women to share their stories of new motherhood and postpartum depression (PPD) without guilt or judgement.