OBJECTIVE: To put into action SAF's strategic theme of Scholarship Excellence and build SAF's reputation in thought leadership.
GOAL: Tell research stories that are engaging and appealing to a broad audience that demonstrate how the research impacts and/or influences our community and/or the professions.
SUBMISSION AND STORY WRITING: The details you submit do not need to be polished nor in sentence form. Point form is acceptable. The Communications team will use the content submitted to draft your research story. A draft will be sent to you for review and sign off before your story is published.
HOW WE'LL BE PROMOTING YOUR RESEARCH STORY:
- Research stories will be published and promoted through the SAF website (homepage, News, Research Stories, Thought Leadership).
- Stories will be pitched to Waterloo's Media Relations for potential development and distribution of a Media Advisory/Release.
- Stories will be pitched to Waterloo's University Relations for potential promotional through Waterloo Stories and Waterloo's homepage.
WRITING TIPS to help you draft your research description to be engaging for a general public.