Sepideh Ebrahimi

Assistant Professor, Emerging Technologies

Office: HH-386C

Sepideh Ebrahmi

Phone: (519)888-4567 x41893



  • Ph.D., Information Systems, DeGroote School of Business, McMaster University
  • M.Sc., Information Technology Management, University of Technology Malaysia
  • B.Sc., Industrial Engineering, Amirkabir University of Technology

Selected publications

  • Ebrahimi, S., and Matt, C. (2023). “Not seeing the (moral) forest for the trees? How task complexity and employees’ expertise affect moral disengagement with discriminatory data analytics recommendations”, Journal of Information Technology, Advance online publication.
  • Ebrahimi, S., Ghasemaghaei, M., and Benbasat, I. (2022), "The impact of trust and recommendation quality on adopting interactive and non-interactive recommendation agents: A meta-analysis", Journal of Management Information Systems, 39(3), 733-764.
  • Ebrahimi, S., and Eshghi, K. (2022), "A meta-analysis of the factors influencing the impact of security breach announcements on stock returns of firms", Electronic Markets, 32(4), 2357–2380.
  • Ebrahimi, S., and Hassanein, K. (2021). "Decisional guidance for detecting discriminatory data analytics recommendations", Information & Management, 58(7), article 103520
  • Ghasemaghaei, M., Ebrahimi, S., and Hassanein, K. (2018). "Data analytics competency for improving firm decision making performance", Journal of Strategic Information Systems, 27(1), 101-113.

Working papers

  • Reducing the incidence of biased decisions through data analytics transparency (with Esraa Abdelhalim, Khaled Hassanein, and Milena Head)

Current projects

  • The impact of anthropomorphism on users’ adoption of conversational agents’ recommendations (with Christian Matt and Izak Benbasat)