As campus communicators, visual elements and design play an important role in how we portray our brand story. It is crucial to ensure that these elements provide an authentic, diverse, inclusive and equity-informed portrayal of our campus community. We have the power to shape how our audience perceives the world through visual storytelling. With that comes a responsibility to make informed, intentional choices throughout the development process. Doing so enables us to portray and amplify a range of voices more accurately and authentically.
Creating space for visual elements and design to reflect a diverse range of voices is an important step in creating a safe and inclusive community. As communicators, it is critical that we engage individuals with care and empathy when capturing and sharing their image or story. Please see the Tools and strategies for engagement section for more information in this.
These guidelines have been developed to provide general recommendations and best practices to support you as a communicator and has been developed as a supplement to the University of Waterloo brand guidelines. For more information about the Waterloo brand platform and how to express our brand please visit the Brand website.
Authentic. Diverse. Inclusive. Equity-informed.
- Photography and videography
- Design and illustration
- Case studies
- Questions to ask yourself as a professional communicator
If you have any further questions about the visual elements and design style, please contact University Communications by email at firstname.lastname@example.org.
- Guiding principles
- Tools and strategies for community engagement
- Language and written style
- Visual elements and design guidelines
- Web and social media
- Digital Accessibility Guide