The Conrad School is an immersive educational environment for entrepreneurs. Located within Canada's most innovative university, in a region ranked among the top startup ecosystems in the world, the Conrad School is the academic engine for entrepreneurship on campus, offering programs that are entrepreneurial by design.
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News
Black History Month Reflections - Kwaku
Meet Kwaku Owusu Twum, a PhD Candidate in Sustainability Management and an Entrepreneurial PhD fellow in the Master of Business, Entrepreneurship, and Technology (MBET) program at the University of Waterloo.
"It is vital to ensure that Black communities are not just participants but leaders in shaping sustainable futures. Representation matters—it creates pathways for others to believe in their potential and amplify their contributions to a global stage.
To aspiring Black entrepreneurs and academics: Your voice, ideas, and contributions are needed now more than ever. Stay resilient, seek mentorship, and never underestimate the power of your vision to drive change. Black history is a story of innovation and strength—let’s honour it by building a future where we all thrive."
Blending Education and Entrepreneurship to Revolutionize Health Tech
Ibukunoluwa Elebute (Ibukun), a part-time student in the Master of Business, Entrepreneurship and Technology (MBET) program, has been making waves in the health tech industry with startup CELLECT.
Ibukun, who brings nearly a decade of experience in healthcare technology and holds a background in biomedical engineering (BEng and MSc), has long been committed to driving innovation in underserved communities. Before joining the MBET program, she founded the STEMite Zone Fair, which has grown to become Africa’s largest science fair aimed at nurturing young innovators across the continent.
But it’s not just about past accomplishments. Since partnering with fellow University of Waterloo student CT Murphy in September, Ibukun has co-founded CELLECT, a ground-breaking startup focused on transforming diagnostics through menstrual blood collection. The startup is tackling an important challenge in healthcare, offering an innovative approach that could change the way diagnostic testing is conducted.
Black History Month Reflections - Hope
Black students from the Conrad School of Entrepreneurship and Business share their experiences and insights on what it means to be a Black entrepreneur in honour of Black History Month.
Meet Hope Pembe: Founder Associate at HeadCoach, which is a platform dedicated to building emotional intelligence in athletes to enhance their well-being and performance in both sport and life as well as a full-time student in the Master of Business, Entrepreneurship and Technology (MBET) program.
"The MBET program has been a game-changer for me. It’s given me the tools to think critically, approach problems strategically, and turn my creative vision into actionable solutions. Beyond the education, it has provided a space to test and refine my ideas while collaborating with peers and mentors who inspire me to think bigger and execute better. That kind of support has been invaluable.
The program’s focus on innovation and entrepreneurial thinking has helped me fine-tune HeadCoach’s direction, ensuring we’re not just following trends but leading the way in the mental well-being space. It has given me the knowledge, support, and confidence to take HeadCoach and any future ventures to the next level."
Blog
My MBET Journey - New Lessons, Connections, and Inspiration!
The Master of Business, Entrepreneurship, and Technology (MBET) program at the University of Waterloo has been a transformative experience, blending my corporate and entrepreneurial background into a launchpad for growth. As someone with a Degree in Business Administration and a Graduate Diploma in Business Analytics, MBET has allowed me to build on these foundations and explore new avenues for growth and innovation.
My journey began with 9 years in the international airline industry, where I honed my leadership skills and strategic mindset as a Corporate Manager. Transitioning to entrepreneurship, I co-founded an eCommerce startup that grew to a $10M valuation in just four years and later launched Ross Hill Art, promoting Canadian art to global audiences.
MBET is much more than just academic rigour or venture building—it’s about the people. The faculty, staff, and peers have created an environment that’s collaborative, energizing, and endlessly motivating. Every single day, I look forward to stepping into class and being part of this dynamic community.
Fire Alarms and Startup Dreams: Lessons from My MBET Journey
I began my career in Advertising and Marketing Communications, drawing on a foundation in Visual Arts and Graphic Design. Thirteen years ago, I founded Bedouin, a design consultancy dedicated to creatively addressing the evolving needs of clients across startups, enterprises, and government. This path led me into the tech ecosystem, where I launched two startups. While they showed early signs of traction, they ultimately didn’t succeed because I lacked the foundational knowledge needed to build a successful startup.
Enterprise Co-op Spring 2024 Product Video Showcase Winners
As we wrap up the Spring 2024 term, we’re thrilled to celebrate the achievements of our Enterprise Co-op (E Co-op) students in the recent Product Video Showcase Competition. This competition was designed to spotlight the incredible work done by our students during their work term, and the results were nothing short of spectacular.
The challenge was clear: create a compelling 90-second video that showcases a product or service developed during the work term. Unlike startup pitches, the focus was on illustrating the product’s features and how it can be used by potential customers. The goal was to produce a video that could serve as an ongoing piece of marketing content for social media campaigns and other promotional efforts.