The Conrad School is an immersive educational environment for entrepreneurs. Located within Canada's most innovative university, in a region ranked among the top startup ecosystems in the world, the Conrad School is the academic engine for entrepreneurship on campus, offering programs that are entrepreneurial by design.
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News
Black History Month Reflections - Eugenia
Meet Eugenia Dadzie, an Entrepreneurial PhD Fellow and MBET student in the part-time Master of Business, Entrepreneurship and Technology program.
"Entrepreneurship wasn’t originally part of my plan, but as I immersed myself in Waterloo’s entrepreneurial ecosystem, the opportunity to start a company with colleagues emerged. It wasn’t a single defining moment that led me down this path but rather a series of doors opening, each offering new opportunities.
As a Black entrepreneur and academic, I place significant value on representation. Mentoring others who can relate to my journey is something I find deeply rewarding, and I take the responsibility to heart. I’m mindful of the added pressures that often come with being one of the few in a field, where the need to validate one's presence can feel constant. These challenges are real, and I’m interested in supporting others in navigating them, helping them recognize their worth and build confidence in their abilities."
Black History Month Reflections - Chinazom
Meet Chinazom Uwaoma, a part-time student in the Master of Business, Entrepreneurship and Technology program.
"The entrepreneurial journey is long and challenging, but my cultural background has instilled in me the principles of tenacity and grit. My leadership style is deeply influenced by a saying from my Igbo heritage: "Igwe bu ike," which translates to "Community is strength."
I believe that we are strengthened by the differences we bring, not by our commonalities; our commonalities are the tools by which we harness our differences for the greater good. Predicated on the premise that everyone has something to offer, anchored on the core values of respect, mutual trust, and integrity.
Representation is crucial in keeping the vision alive. Seeing successful individuals who look like me reminds me that my goals are attainable. If I can see it, I can pursue it. Representation fosters belief, determination, and inspiration for future generations".
Black History Month Reflections - Kwaku
Meet Kwaku Owusu Twum, a PhD Candidate in Sustainability Management and an Entrepreneurial PhD fellow in the Master of Business, Entrepreneurship, and Technology (MBET) program at the University of Waterloo.
"It is vital to ensure that Black communities are not just participants but leaders in shaping sustainable futures. Representation matters—it creates pathways for others to believe in their potential and amplify their contributions to a global stage.
To aspiring Black entrepreneurs and academics: Your voice, ideas, and contributions are needed now more than ever. Stay resilient, seek mentorship, and never underestimate the power of your vision to drive change. Black history is a story of innovation and strength—let’s honour it by building a future where we all thrive."
Blog
My MBET Journey - New Lessons, Connections, and Inspiration!
The Master of Business, Entrepreneurship, and Technology (MBET) program at the University of Waterloo has been a transformative experience, blending my corporate and entrepreneurial background into a launchpad for growth. As someone with a Degree in Business Administration and a Graduate Diploma in Business Analytics, MBET has allowed me to build on these foundations and explore new avenues for growth and innovation.
My journey began with 9 years in the international airline industry, where I honed my leadership skills and strategic mindset as a Corporate Manager. Transitioning to entrepreneurship, I co-founded an eCommerce startup that grew to a $10M valuation in just four years and later launched Ross Hill Art, promoting Canadian art to global audiences.
MBET is much more than just academic rigour or venture building—it’s about the people. The faculty, staff, and peers have created an environment that’s collaborative, energizing, and endlessly motivating. Every single day, I look forward to stepping into class and being part of this dynamic community.
Fire Alarms and Startup Dreams: Lessons from My MBET Journey
I began my career in Advertising and Marketing Communications, drawing on a foundation in Visual Arts and Graphic Design. Thirteen years ago, I founded Bedouin, a design consultancy dedicated to creatively addressing the evolving needs of clients across startups, enterprises, and government. This path led me into the tech ecosystem, where I launched two startups. While they showed early signs of traction, they ultimately didn’t succeed because I lacked the foundational knowledge needed to build a successful startup.
Enterprise Co-op Spring 2024 Product Video Showcase Winners
As we wrap up the Spring 2024 term, we’re thrilled to celebrate the achievements of our Enterprise Co-op (E Co-op) students in the recent Product Video Showcase Competition. This competition was designed to spotlight the incredible work done by our students during their work term, and the results were nothing short of spectacular.
The challenge was clear: create a compelling 90-second video that showcases a product or service developed during the work term. Unlike startup pitches, the focus was on illustrating the product’s features and how it can be used by potential customers. The goal was to produce a video that could serve as an ongoing piece of marketing content for social media campaigns and other promotional efforts.