Build ventures. Drive innovation. Lead change.
The Conrad School of Entrepreneurship and Business in the University of Waterloo’s Faculty of Engineering serves as the academic engine for entrepreneurs.
Building on Waterloo’s strong culture of innovation and experiential education, the school provides hands-on learning in venture creation, innovative commercialization, and strategic start-up growth.
Through a broad portfolio of undergraduate, graduate, and outreach programs, students gain the skills and experience to launch new ventures, drive innovation within organizations, and lead in rapidly evolving markets.
Conrad School graduates are ambitious, action-oriented decision-makers equipped to transform ideas into impactful business outcomes.
Start your entrepreneurial journey here
"Waterloo has been a main driving force behind Canadian entrepreneurship, powering Canada’s largest tech-corridor network to help innovators move ideas from the lab to the marketplace." - The Waterloo Impact Report 2026.
Undergraduate Students
Enhance your undergraduate degree by joining Conrad School's specialized programs, experiences, and courses.
Graduate Students
Commercialize your ideas and earn your master's degree, PhD, or complement your studies with graduate offerings.
News
Finding clarity in the chaos
When Krishna was first considering graduate school, she faced a familiar crossroads: pursue a traditional engineering path or follow a conventional business degree. Neither fully matched her ambitions.
She knew one thing with certainty: she wanted to build something of her own.
The Master of Business, Entrepreneurship and Technology (MBET) program offered a different path. Designed around venture creation and real-world experimentation, MBET gave Krishna the space to test ideas, make mistakes, and develop the interdisciplinary mindset that continues to shape her work today as a product manager and author.
MBET teams shine at the 2026 BMO Apex Startup Challenge
Five Master of Business, Entrepreneurship and Technology (MBET) teams from the Conrad School of Entrepreneurship and Business had a strong showing at the 2026 BMO Apex Startup Challenge, with three advancing to the graduate finals.
CELLECT Laboratories Inc. earned second place in the graduate track and first place in the elevator pitch competition, while Jtcipher secured third place.
The results highlight the impact of MBET ventures and the program’s emphasis on venture creation, pitching excellence and experiential learning.
Winter 2026 Problem Lab Pitch Competition
The Conrad School of Entrepreneurship and Business is proud to host and sponsor the Problem Lab’s Winter 2026 Problem Pitch Competition Finals, where Waterloo students showcase their research-driven approaches to tackling today’s most pressing challenges. For the 2026 academic year, themes will align with the Global Futures themes as outlined by the University.
Finalist teams will present their research to a panel of industry leaders and alumni for a chance to win $7,500 in R&D.
Blog
MBET alumni build, innovate, and lead
With more than 800 alumni worldwide, the Master of Business, Entrepreneurship and Technology (MBET) program at the University of Waterloo’s Conrad School of Entrepreneurship and Business has built a powerful global network of founders and innovators. Many continue to launch new ventures long after graduation.
MBET alumni collectively represent over 120 alumni-owned companies, a number that continues to grow as graduates apply innovative and entrepreneurial thinking across industries and stages of their careers.
Building real-world impact in 36 hours
Charles Huxley, Tom Kizito, and Joshua Olonade, three MBET candidates, won the Experience Ventures Hackathon by building a fully functional zero-waste analytics tool in 36 hours. Their “constraint-first” approach, shaped by MBET’s focus on rapid prototyping, customer discovery, and problem-driven design, allowed them to deliver the only live product in the competition: the Zero-Waste Dashboard. The tool provides instant transaction processing, customer segmentation, product insights, and actionable recommendations that small retailers can implement immediately. Their win highlights how MBET equips students to build fast, validate assumptions, and create real-world impact. The team is now exploring opportunities to extend the platform to other retailers seeking simple, data-driven solutions.
How Hayley So turned a classroom idea into ClickNShare
When Hayley So, a Kinesiology student in the Faculty of Health, competed in the Spring 2025 Problem Pitch competition, she walked away with $7,500 in R&D funding to advance her startup,ClickNShare. The platform aims to make creative equipment like cameras and devices easier and more affordable to access, helping students and creators alike share their tools and talents.
Events
Coffee and Conversation with the Dean
Coffee and Conversation with the Dean
Coffee and Conversation with the Dean
Beginning September 23rd, and continuing every Thursday through this term, Dean Mary Wells will be available on the 1st floor of PSE, outside the C&D, from 3-5 pm for a chat and to connect.
Coffee and Conversation with the Dean
Coffee and Conversation with the Dean