Build ventures. Drive innovation. Lead change.
The Conrad School of Entrepreneurship and Business is the academic engine for entrepreneurs. Affiliated with Canada’s most innovative university, we provide students with hands-on experiences in innovative commercialization and strategic start-up success, helping them thrive as the next generation of entrepreneurial leaders.
Undergraduate Students
Enhance your undergraduate degree by joining Conrad School's specialized programs, experiences, and courses.
Graduate Students
Commercialize your ideas and earn your master's degree, PhD, or complement your studies with graduate offerings.
News
Fall 2025 Problem Lab Pitch Competition
The Conrad School of Entrepreneurship and Business is proud to host and sponsor the Problem Lab’s Fall 2025 Problem Pitch Competition Finals, where Waterloo students showcase their research-driven approaches to tackling today’s most pressing challenges.
Unlike traditional pitch competitions that focus on solutions, the Problem Pitch challenges students to dig deeper, spotlighting their ability to understand the root of a significant problem. This emphasis on problem analysis is what often sparks the most transformative innovations.
Finalist teams will present their research to a panel of industry leaders and alumni for a chance to win $7,500 in prize funding.
New research explores stalled identity transitions and how women navigate fertility treatments in the workplace
Dr. Nada Basir, Associate Professor at the Conrad School of Entrepreneurship and Business, is the lead author of a forthcoming Feature Article in the Journal of Applied Psychology (JAP) — one of the Financial Times Top 50 academic journals in the world.
The paper, titled “Disrupted Selves in Transition: How Women Navigate Fertility Treatments in the Context of Work,” co-authored with Dr. Jamie Ladge (Boston College) and Dr. Serena Sohrab (Ontario Tech University), examines how deeply personal experiences can shape, and at times unsettle, one’s professional identity.
Foundations of a founder: MBET alumni Ameya Kale on learning to build what matters
For Ameya Kale (MBET '22), entrepreneurship began not in a classroom, but in the kitchens of home chefs across India. After launching a home-cooked meal delivery platform, he found himself captivated by the startup world, but acutely aware of how much more there was to learn.
“I was drawn to the Waterloo region’s vibrant startup ecosystem and the MBET program’s reputation for blending academic insight with real-world application,” he says. “I wanted to immerse myself in a community where I could learn how to navigate early-stage ventures more effectively.”
Ameya’s goal coming into the program was clear: find his footing in a product-focused role, help shape solutions from the ground up, and connect with other founders to better understand the entrepreneurial journey.
Blog
Fire Alarms and Startup Dreams: Lessons from My MBET Journey
I began my career in Advertising and Marketing Communications, drawing on a foundation in Visual Arts and Graphic Design. Thirteen years ago, I founded Bedouin, a design consultancy dedicated to creatively addressing the evolving needs of clients across startups, enterprises, and government. This path led me into the tech ecosystem, where I launched two startups. While they showed early signs of traction, they ultimately didn’t succeed because I lacked the foundational knowledge needed to build a successful startup.
Connecting Paths: Embracing Community in my MBET Experience
Hey there! I’m Munib Nasir, and I’ve always been passionate about helping and inspiring others. Before diving into the Master of Business, Entrepreneurship and Technology (MBET) program at the Conrad School of Entrepreneurship and Business, my journey has been quite eclectic. Previously, I worked as a full-time content creator on the streaming platforms Twitch and YouTube. This allowed me to share my love for gaming and life in a growing community. Along the way, I also gathered experience working in the nonprofit sector and in marketing. Little did I know, the MBET program would be the place where all these threads of my life would weave together into something amazing.
Navigating Entrepreneurship: My MBET Journey at the Conrad School
The MBET program has been impactful to me for several reasons. It is refreshing to hear the professors give feedback with such candor, especially in a world where people are more inclined to tell you what you want to hear rather than what you need to hear. This honesty has been crucial in helping me identify and address weaknesses in my plans. Beyond the academic and professional growth, the MBET program has also been a journey of personal development, as it has taught me resilience, adaptability, and the importance of continuous learning.