Turn ideas into action. Build ventures. Drive innovation. Lead change.
The Conrad School of Entrepreneurship and Business is the University of Waterloo’s catalyst for entrepreneurship and transformation, creating conditions for change.
Within the Faculty of Engineering, we bridge business, technology and engineering to turn ideas and opportunities into action and impact. Through education, experiential learning, venture creation, commercialization and innovation, we help move what’s possible forward.
The Conrad School develops entrepreneurial thinkers, builders and leaders who can launch ventures, drive innovation within organizations and create meaningful change.
Find your opportunity to build what's next.
Whether you're exploring an idea, building a venture, commercializing research or looking to drive change within an organization, the Conrad School gives you the knowledge, tools. experience and connections to move forward.
Undergraduate Students
Add entrepreneurship and innovation to your Waterloo experience.
Explore opportunities, develop entrepreneurial skills and gain hands-on experience turning ideas into action.
Graduate Students
Take your ideas, research and ambitions further.
Build the skills to launch ventures, commercialize innovation, lead products and drive transformation.
Partnership Opportunities
Connect to create opportunities for collaboration, innovation and impact.
Partner on student projects, engage with programs, enhance student experiences or collaborate on research.
Entrepreneurship Hub
Take your ideas beyond the classroom.
Explore hands-on programs, workshops, competitions, and communities that help you test ideas, build skills and turn possibility into action.
News
From engineer to innovator
When Will Paskar graduated from the University of Waterloo with a degree in mechanical engineering, he knew he wanted to do more than design technology. He wanted to shape how it was used to create value. His career path from engineering graduate to technology and business leader reflects exactly the kind of transformation the Master of Business, Entrepreneurship and Technology (MBET) program was designed to support.
Quantum Valley Investments Problem Pitch Competition Winter 2026 Finals Showcase Student Innovation
The Conrad School of Entrepreneurship and Business recently hosted the Quantum Valley Investments Problem Pitch Competition Winter 2026 Finals, bringing together student teams to present innovative solutions to pressing real-world challenges across health, technology, and society.
Finding clarity in the chaos
When Krishna was first considering graduate school, she faced a familiar crossroads: pursue a traditional engineering path or follow a conventional business degree. Neither fully matched her ambitions.
She knew one thing with certainty: she wanted to build something of her own.
The Master of Business, Entrepreneurship and Technology (MBET) program offered a different path. Designed around venture creation and real-world experimentation, MBET gave Krishna the space to test ideas, make mistakes, and develop the interdisciplinary mindset that continues to shape her work today as a product manager and author.
Blog
My MBET Journey - New Lessons, Connections, and Inspiration!
The Master of Business, Entrepreneurship, and Technology (MBET) program at the University of Waterloo has been a transformative experience, blending my corporate and entrepreneurial background into a launchpad for growth. As someone with a Degree in Business Administration and a Graduate Diploma in Business Analytics, MBET has allowed me to build on these foundations and explore new avenues for growth and innovation.
My journey began with 9 years in the international airline industry, where I honed my leadership skills and strategic mindset as a Corporate Manager. Transitioning to entrepreneurship, I co-founded an eCommerce startup that grew to a $10M valuation in just four years and later launched Ross Hill Art, promoting Canadian art to global audiences.
MBET is much more than just academic rigour or venture building—it’s about the people. The faculty, staff, and peers have created an environment that’s collaborative, energizing, and endlessly motivating. Every single day, I look forward to stepping into class and being part of this dynamic community.
Enterprise Co-op Spring 2024 Product Video Showcase Winners
As we wrap up the Spring 2024 term, we’re thrilled to celebrate the achievements of our Enterprise Co-op (E Co-op) students in the recent Product Video Showcase Competition. This competition was designed to spotlight the incredible work done by our students during their work term, and the results were nothing short of spectacular.
The challenge was clear: create a compelling 90-second video that showcases a product or service developed during the work term. Unlike startup pitches, the focus was on illustrating the product’s features and how it can be used by potential customers. The goal was to produce a video that could serve as an ongoing piece of marketing content for social media campaigns and other promotional efforts.
Connecting Paths: Embracing Community in my MBET Experience
Hey there! I’m Munib Nasir, and I’ve always been passionate about helping and inspiring others. Before diving into the Master of Business, Entrepreneurship and Technology (MBET) program at the Conrad School of Entrepreneurship and Business, my journey has been quite eclectic. Previously, I worked as a full-time content creator on the streaming platforms Twitch and YouTube. This allowed me to share my love for gaming and life in a growing community. Along the way, I also gathered experience working in the nonprofit sector and in marketing. Little did I know, the MBET program would be the place where all these threads of my life would weave together into something amazing.
Events
Coffee and Conversation with the Dean
Coffee and Conversation with the Dean
Coffee and Conversation with the Dean
Beginning September 23rd, and continuing every Thursday through this term, Dean Mary Wells will be available on the 1st floor of PSE, outside the C&D, from 3-5 pm for a chat and to connect.
Coffee and Conversation with the Dean
Coffee and Conversation with the Dean
What will you catalyze?
Whether you're building a venture, commercializing research, developing new products or driving change within an organization, the Conrad School can help you take the next step.