Turn ideas into action. Build ventures. Drive innovation. Lead change.
The Conrad School of Entrepreneurship and Business is the University of Waterloo’s academic catalyst for entrepreneurship and transformation, creating conditions for change.
Within the Faculty of Engineering, we bridge business, technology and engineering to turn ideas and opportunities into action and impact. Through education, experiential learning, venture creation, commercialization and innovation, we help move what’s possible forward.
The Conrad School develops entrepreneurial thinkers, builders and leaders who can launch ventures, drive innovation within organizations and create meaningful change.
Find your opportunity to build what's next.
Whether you're exploring an idea, building a venture, commercializing research or looking to drive change within an organization, the Conrad School gives you the knowledge, tools. experience and connections to move forward.
Undergraduate Students
Add entrepreneurship and innovation to your Waterloo experience.
Explore opportunities, develop entrepreneurial skills and gain hands-on experience turning ideas into action.
Graduate Students
Take your ideas, research and ambitions further.
Build the skills to launch ventures, commercialize innovation, lead products and drive transformation.
Partnership Opportunities
Connect to create opportunities for collaboration, innovation and impact.
Partner on student projects, engage with programs, enhance student experiences or collaborate on research.
Entrepreneurship Hub
Take your ideas beyond the classroom.
Explore hands-on programs, workshops, competitions, and communities that help you test ideas, build skills and turn possibility into action.
News
Building brands, building businesses
After launching New Valley Brand House as an undergraduate student, Emma Tonellato-Keller (GBDA '20, MBET '21) chose the Conrad School's Master of Business, Entrepreneurship and Technology (MBET) program to strengthen her business skills and grow her venture.
Today, as Founder, CEO and Creative Director of New Valley Brand House, Emma combines creativity, strategy and entrepreneurship to help organizations build meaningful brands. Her story highlights the value of diverse perspectives in entrepreneurship and how MBET empowers founders from all academic backgrounds to turn their ideas into lasting impact.
"MBET won't make entrepreneurship easy, but it will give you the tools to make it possible."
MBET students showcase entrepreneurial innovation at annual Pitch Day
Students in the Master of Business, Entrepreneurship and Technology (MBET) program recently pitched their innovative ventures during the annual MBET Pitch Day at the Conrad School of Entrepreneurship and Business.
The day gave MBET students the opportunity to showcase their entrepreneurial thinking, receive valuable feedback from experienced judges and mentors, and demonstrate how they're turning ideas into impact.
Conrad School professors receive federal funding to advance research on global business and innovation
Dr. Victor Cui, Conrad Research Excellence Chair, and Dr. Felix Arndt, Eyton Director of the Conrad School, are among 37 Waterloo researchers receiving more than $8 million in new SSHRC funding.
Their projects examine the impact of geopolitical shifts, artificial intelligence, and innovation ecosystems on the future of business and society.
Blog
MBET students explore innovation ecosystem in San Francisco
Last week, Master of Business, Entrepreneurship and Technology (MBET) students participated in an immersive learning experience in San Francisco, gaining firsthand exposure to one of the world’s leading startup ecosystems. The trip combined founder insights, industry sessions, and networking opportunities designed to support venture growth and entrepreneurial development.
MBET alumni build, innovate, and lead
With more than 800 alumni worldwide, the Master of Business, Entrepreneurship and Technology (MBET) program at the University of Waterloo’s Conrad School of Entrepreneurship and Business has built a powerful global network of founders and innovators. Many continue to launch new ventures long after graduation.
MBET alumni collectively represent over 120 alumni-owned companies, a number that continues to grow as graduates apply innovative and entrepreneurial thinking across industries and stages of their careers.
Building real-world impact in 36 hours
Charles Huxley, Tom Kizito, and Joshua Olonade, three MBET candidates, won the Experience Ventures Hackathon by building a fully functional zero-waste analytics tool in 36 hours. Their “constraint-first” approach, shaped by MBET’s focus on rapid prototyping, customer discovery, and problem-driven design, allowed them to deliver the only live product in the competition: the Zero-Waste Dashboard. The tool provides instant transaction processing, customer segmentation, product insights, and actionable recommendations that small retailers can implement immediately. Their win highlights how MBET equips students to build fast, validate assumptions, and create real-world impact. The team is now exploring opportunities to extend the platform to other retailers seeking simple, data-driven solutions.
Events
Coffee and Conversation with the Dean
Coffee and Conversation with the Dean
Coffee and Conversation with the Dean
Beginning September 23rd, and continuing every Thursday through this term, Dean Mary Wells will be available on the 1st floor of PSE, outside the C&D, from 3-5 pm for a chat and to connect.
Coffee and Conversation with the Dean
Coffee and Conversation with the Dean
What will you catalyze?
Whether you're building a venture, commercializing research, developing new products or driving change within an organization, the Conrad School can help you take the next step.