Build ventures. Drive innovation. Lead change.
The Conrad School of Entrepreneurship and Business is the academic engine for entrepreneurs. Affiliated with Canada’s most innovative university, we provide students with hands-on experiences in innovative commercialization and strategic start-up success, helping them thrive as the next generation of entrepreneurial leaders.
Undergraduate
Enhance your undergraduate degree by joining Conrad School's specialized programs, experiences, and courses.
Graduate
Commercialize your ideas and earn your master's degree or complement your studies with graduate offerings.
News
Foundations of a founder: MBET alumni Ameya Kale on learning to build what matters
For Ameya Kale (MBET '22), entrepreneurship began not in a classroom, but in the kitchens of home chefs across India. After launching a home-cooked meal delivery platform, he found himself captivated by the startup world, but acutely aware of how much more there was to learn.
“I was drawn to the Waterloo region’s vibrant startup ecosystem and the MBET program’s reputation for blending academic insight with real-world application,” he says. “I wanted to immerse myself in a community where I could learn how to navigate early-stage ventures more effectively.”
Ameya’s goal coming into the program was clear: find his footing in a product-focused role, help shape solutions from the ground up, and connect with other founders to better understand the entrepreneurial journey.
Professor Sharlene He awarded 2025 SSHRC Insight Development Grant for research on human creativity and generative AI
The Conrad School of Entrepreneurship and Business is proud to announce that Professor Sharlene He has been awarded a 2025 Insight Development Grant from the Social Sciences and Humanities Research Council of Canada (SSHRC) for her project, “The Psychology of Innovation with Generative AI: Understanding Human Ideation Processes.”
From the classroom to campus impact: how BE 600 helped shape Silas Ifeanyi’s leadership journey
Silas Ifeanyi came to Waterloo with industry experience and a passion for entrepreneurship. Through BE 600: Management and Leadership at the Conrad School, he refined his leadership style and now applies those lessons every day as an Engineering Educational Developer at the Pearl Sullivan Engineering IDEAs Clinic.
From leading student teams to driving innovation in nanotechnology and MedTech, Silas is a prime example of how technical expertise + entrepreneurial mindset = real impact.