Build ventures. Drive innovation. Lead change.
The Conrad School of Entrepreneurship and Business is the academic engine for entrepreneurs. Affiliated with Canada’s most innovative university, we provide students with hands-on experiences in innovative commercialization and strategic start-up success, helping them thrive as the next generation of entrepreneurial leaders.
Undergraduate
Enhance your undergraduate degree by joining Conrad School's specialized programs, experiences, and courses.
Graduate
Commercialize your ideas and earn your master's degree or complement your studies with graduate offerings.
News
Celebrating Excellence in Teaching
The Conrad School of Entrepreneurship and Business in the Faculty of Engineering is proud to share that Professor Chris Holt has been named a recipient of the 2024 Outstanding Performance Award!
This award is a reflection of the energy, drive, and passion Professor Holt brings to the classroom. His dedication to student learning, his ability to make complex concepts accessible, and his commitment to fostering a dynamic and inclusive learning environment make him a standout educator at Waterloo.
Alumni Impact Series: Jerome Mugambi - Transforming trauma into community‑driven mental wellness
From a motorcycle crash in August 2022 to founding a peer‑powered mental wellness platform, Jerome Mugambi embodies the resilience and community mindset fostered in Waterloo’s MBET program.
Within twelve months of the accident, he rode coast‑to‑coast across Canada to confront fear head‑on, built a nationwide motorcycling community, and reignited his passion for basketball through youth coaching.
Today, his startup OpenUp uses AI‑assisted mentor matching to make mental health support radically accessible, an idea refined through League of Innovators, DMZ, YSpace, Innovation Factory, and Builders Club Waterloo.
The Conrad School welcomes new director Dr. Felix Arndt
Entrepreneurship scholar and global leader joins the Conrad School to advance innovation and interdisciplinary growth.
The Conrad School of Entrepreneurship and Business is excited to welcome Dr. Felix Arndt as its new director, effective July 1, 2025. A global leader in entrepreneurship, innovation, and sustainability, Dr. Arndt brings deep academic expertise and a proven track record of turning research into real-world impact.
We are thrilled to have Dr. Arndt lead the Conrad School into its next chapter of growth, global engagement, and interdisciplinary innovation.
Blog
Enterprise Co-op Spring 2024 Product Video Showcase Winners
As we wrap up the Spring 2024 term, we’re thrilled to celebrate the achievements of our Enterprise Co-op (E Co-op) students in the recent Product Video Showcase Competition. This competition was designed to spotlight the incredible work done by our students during their work term, and the results were nothing short of spectacular.
The challenge was clear: create a compelling 90-second video that showcases a product or service developed during the work term. Unlike startup pitches, the focus was on illustrating the product’s features and how it can be used by potential customers. The goal was to produce a video that could serve as an ongoing piece of marketing content for social media campaigns and other promotional efforts.
Connecting Paths: Embracing Community in my MBET Experience
Hey there! I’m Munib Nasir, and I’ve always been passionate about helping and inspiring others. Before diving into the Master of Business, Entrepreneurship and Technology (MBET) program at the Conrad School of Entrepreneurship and Business, my journey has been quite eclectic. Previously, I worked as a full-time content creator on the streaming platforms Twitch and YouTube. This allowed me to share my love for gaming and life in a growing community. Along the way, I also gathered experience working in the nonprofit sector and in marketing. Little did I know, the MBET program would be the place where all these threads of my life would weave together into something amazing.
Navigating Entrepreneurship: My MBET Journey at the Conrad School
The MBET program has been impactful to me for several reasons. It is refreshing to hear the professors give feedback with such candor, especially in a world where people are more inclined to tell you what you want to hear rather than what you need to hear. This honesty has been crucial in helping me identify and address weaknesses in my plans. Beyond the academic and professional growth, the MBET program has also been a journey of personal development, as it has taught me resilience, adaptability, and the importance of continuous learning.