The Conrad School is an immersive educational environment for entrepreneurs. Located within Canada's most innovative university, in a region ranked among the top startup ecosystems in the world, the Conrad School is the academic engine for entrepreneurship on campus, offering programs that are entrepreneurial by design.
Undergraduate
Enhance your undergraduate degree by joining Conrad Schools specialized programs, experiences, and courses.
Graduate
Commercialize your ideas and earn your Masters degree or complement your degree with graduate offerings.
News
Alumni Impact Series: Swati Singh – From MBET Student to Entrepreneurial Success
In our new "Alumni Impact Series," we shine a spotlight on the inspiring journeys of MBET alumni. Today, we feature Swati Singh, founder of SehYogi, a dynamic entrepreneur whose journey exemplifies the power of innovation and community support gained through the University of Waterloo's Master of Business, Entrepreneurship, and Technology (MBET) program.
Meet the Fall 2024 Enterprise Co-op pitch winners
Each term, undergraduate students from the Enterprise Co-op (E Co-op) program compete for financial awards during their opening weeks in the program.
Students compete in a pitch competition for two awards, the E-Launch and the Norman Esch Enterprise Co-op awards each worth $5,000.
The E Co-op program allows students to start their own business while also earning a co-op credit. With access to our world-class faculty, students learn the fundamental elements of building business, begin to understand market sectors and how to build their new products or services. Startups can be high-tech, low-tech or no-tech.
Congratulations to our winners and best of luck to all of our E Co-op students for the upcoming term!
New Faculty Announcement — Welcome Sharlene He
The Conrad School of Entrepreneurship and Business would like to welcome our newest faculty member, Sharlene He!
Events
Women in Entrepreneurship Day: Workshop With Julie Ellis
Big Gorgeous Goals
How Bold Women Achieve Great Things
We have been inundated with ways to plan and set goals. We have tried countless systems and tracked outcomes. We long for more success, more dreams, and bigger goals - not another day of checking things off the list.
We want more. As women, we are used to wearing many hats in our lives: entrepreneur, executive, caregiver, household CEO, friend, mother, and daughter. Stepping out and setting Big Gorgeous Goals isn’t always at the top of our to-do list. We are moving at warp speed, yet it remains unclear whether the goals we pursue will ultimately take us to our desired destination.
In setting, embracing, and pursuing Big Gorgeous Goals, we venture outside our comfort zone to realize our full potential.
Come and learn why stepping into your magnificence is worth every minute of your time. You will understand why shedding doubts and chasing goals, even when others claim they are impossible, is worth every bit of the process. Julie shares her experiences growing a mom-inspired basement start-up label company into an international sensation, eventually being acquired by a giant in her industry.
Julie shares stories and lessons on why getting uncomfortable is worth it, leveraging your network, and saying no to embrace a strategic yes. You’ll be inspired to strive for greatness, viewing obstacles as opportunities.
Are you ready to embrace big gorgeous goals and step into your magnificence?
Join us on November 21 at noon for this workshop at the Conrad School of Entrepreneurship and Business, Engineering 7, 2nd Floor.
Blog
Fire Alarms and Startup Dreams: Lessons from My MBET Journey
I began my career in Advertising and Marketing Communications, drawing on a foundation in Visual Arts and Graphic Design. Thirteen years ago, I founded Bedouin, a design consultancy dedicated to creatively addressing the evolving needs of clients across startups, enterprises, and government. This path led me into the tech ecosystem, where I launched two startups. While they showed early signs of traction, they ultimately didn’t succeed because I lacked the foundational knowledge needed to build a successful startup.
Enterprise Co-op Spring 2024 Product Video Showcase Winners
As we wrap up the Spring 2024 term, we’re thrilled to celebrate the achievements of our Enterprise Co-op (E Co-op) students in the recent Product Video Showcase Competition. This competition was designed to spotlight the incredible work done by our students during their work term, and the results were nothing short of spectacular.
The challenge was clear: create a compelling 90-second video that showcases a product or service developed during the work term. Unlike startup pitches, the focus was on illustrating the product’s features and how it can be used by potential customers. The goal was to produce a video that could serve as an ongoing piece of marketing content for social media campaigns and other promotional efforts.
Connecting Paths: Embracing Community in my MBET Experience
Hey there! I’m Munib Nasir, and I’ve always been passionate about helping and inspiring others. Before diving into the Master of Business, Entrepreneurship and Technology (MBET) program at the Conrad School of Entrepreneurship and Business, my journey has been quite eclectic. Previously, I worked as a full-time content creator on the streaming platforms Twitch and YouTube. This allowed me to share my love for gaming and life in a growing community. Along the way, I also gathered experience working in the nonprofit sector and in marketing. Little did I know, the MBET program would be the place where all these threads of my life would weave together into something amazing.