Build ventures. Drive innovation. Lead change.
The Conrad School of Entrepreneurship and Business in the University of Waterloo’s Faculty of Engineering serves as the academic engine for entrepreneurs.
Building on Waterloo’s strong culture of innovation and experiential education, the school provides hands-on learning in venture creation, innovative commercialization, and strategic start-up growth.
Through a broad portfolio of undergraduate, graduate, and outreach programs, students gain the skills and experience to launch new ventures, drive innovation within organizations, and lead in rapidly evolving markets.
Conrad School graduates are ambitious, action-oriented decision-makers equipped to transform ideas into impactful business outcomes.
Start your entrepreneurial journey here
"Waterloo has been a main driving force behind Canadian entrepreneurship, powering Canada’s largest tech-corridor network to help innovators move ideas from the lab to the marketplace." - The Waterloo Impact Report 2026.
Undergraduate Students
Enhance your undergraduate degree by joining Conrad School's specialized programs, experiences, and courses.
Graduate Students
Commercialize your ideas and earn your master's degree, PhD, or complement your studies with graduate offerings.
News
From engineer to innovator
When Will Paskar graduated from the University of Waterloo with a degree in mechanical engineering, he knew he wanted to do more than design technology. He wanted to shape how it was used to create value. His career path from engineering graduate to technology and business leader reflects exactly the kind of transformation the Master of Business, Entrepreneurship and Technology (MBET) program was designed to support.
Quantum Valley Investments Problem Pitch Competition Winter 2026 Finals Showcase Student Innovation
The Conrad School of Entrepreneurship and Business recently hosted the Quantum Valley Investments Problem Pitch Competition Winter 2026 Finals, bringing together student teams to present innovative solutions to pressing real-world challenges across health, technology, and society.
Finding clarity in the chaos
When Krishna was first considering graduate school, she faced a familiar crossroads: pursue a traditional engineering path or follow a conventional business degree. Neither fully matched her ambitions.
She knew one thing with certainty: she wanted to build something of her own.
The Master of Business, Entrepreneurship and Technology (MBET) program offered a different path. Designed around venture creation and real-world experimentation, MBET gave Krishna the space to test ideas, make mistakes, and develop the interdisciplinary mindset that continues to shape her work today as a product manager and author.
Events
Coffee and Conversation with the Dean
Beginning September 23rd, and continuing every Thursday through this term, Dean Mary Wells will be available on the 1st floor of PSE, outside the C&D, from 3-5 pm for a chat and to connect.
Coffee and Conversation with the Dean
Coffee and Conversation with the Dean
Coffee and Conversation with the Dean
Beginning September 23rd, and continuing every Thursday through this term, Dean Mary Wells will be available on the 1st floor of PSE, outside the C&D, from 3-5 pm for a chat and to connect.
Blog
Building an immigration engine for high achievers
At the Conrad School of Entrepreneurship and Business, MBET students apply structured frameworks to turn experience into disciplined venture building. For Joshua, this meant integrating validation, customer discovery, and market insight into every stage of his process—strengthening both his decision-making and confidence as a founder.
Through the program’s hands-on learning, direct faculty feedback, and collaborative community, Joshua advanced BaseLeaf, a SaaS platform simplifying immigration for high achievers. Now live with paying customers and focused on U.S. merit-based pathways, the venture is preparing to scale as part of the Velocity Summer 2026 cohort.
From Cali to Waterloo: finding my "why" in business
MBET student Andres Felipe Toro shares his journey from Colombia to Canada, shaped by diverse experiences across sectors and countries.
Drawn to entrepreneurship as a tool for meaningful change, he is focused on building ventures at the intersection of sustainability, social impact, and viable business. Currently, he is exploring solutions in affordable and transitional housing.
Through the MBET program, he has strengthened his ability to test ideas rigorously while embracing uncertainty as part of the process, all within a diverse community that challenges assumptions and sharpens thinking.
MBET students explore innovation ecosystem in San Francisco
Last week, Master of Business, Entrepreneurship and Technology (MBET) students participated in an immersive learning experience in San Francisco, gaining firsthand exposure to one of the world’s leading startup ecosystems. The trip combined founder insights, industry sessions, and networking opportunities designed to support venture growth and entrepreneurial development.