Mapping Success: An unexpected journey from Geography to Market Research with Matthew Denomme

Monday, January 29, 2024 12:00 pm - 1:00 pm EST (GMT -05:00)
Mapping Success: An Unexpected Journey From Geography to Market Research

Embark on a compelling exploration with Matthew Denomme, (BES & MA 1991-8) a distinguished alumnus of the University of Waterloo's Faculty of Environment Geography program, as he unveils his unexpected journey from Geography and Economic studies to a thriving career in market research. In this session, Matthew will share insightful perspectives gleaned from over two decades as an international strategic marketing and research leader. Matthew's unexpected leap serves as a roadmap for students, showcasing the transformative power of interdisciplinary skills in forging a unique and impactful professional path. Don't miss this opportunity to navigate the uncharted and make your own unexpected leap to success. 

Join us Monday, January 29, 2024

12:00 p.m. - 1:00 p.m. EST

Zoom - link will be provided upon registration 

Submit your questions for Matthew when you register or ask them during the event.

Matthew Denomme (BES & MA 1991-1998)

Senior Vice President and Managing Director, Northstar Research Partners

Senior Vice President & Managing Director at Northstar Research Partners, Matthew Denomme is an accomplished international strategic marketing and research leader with over 20 years of experience. Matthew's expertise spans brand health, positioning, segmentation, advertising effectiveness, naming, packaging design, and customer satisfaction, and specializes in delivering quantitative and qualitative insights across diverse sectors such as transportation, financial services, automotive, and retail. He earned his undergraduate and Master's degrees in Geography and Economics from the University of Waterloo and has been an integral part of Northstar Research Partners since his graduation in 1998.


This is a limited space event. If you register and are no longer able to attend, please notify the advancement office so we may offer your spot to another person. Failure to comply with this policy will result in not being able to attend the next two Alumni Office Hour events. ALUMNI OFFICE HOURS, A Leadership Series Event. Hosted on ENV Connect, powered by Ten Thousand Coffees.