SCA collaboration with W Store

Thursday, June 20, 2024

The W Store has officially launched a limited-edition UW Retro Collection in collaboration with University Relations, Alumni Relations, and the Library. The collection is a nod to vintage school attire, featuring the "UW" lettering for a touch of nostalgia.

To make the launch a success, archivist Nicole Marcogliese and Library Communications worked closely with the W Store team to curate a display of vintage clothing in the W Store windows, select archival images for in-store and online promotions, write stories, and design in-store graphics. This collaboration was an exciting opportunity for the Library to develop new partnerships with campus stakeholders and showcase our unique resources.

You can find additional information about the collection in the Daily Bulletin or visit South Campus Hall to view the display and clothing items firsthand!

W Store sign for the Limited Edition Retro Collection along with some items of clothing branded with UW

A promotional sign in the W Store showcasing the Limited Edition Retro Collection alongside samples from the clothing line.

Let to right, yellow, black, and red Waterloo track suit top and beige University of Waterloo blazer from the front, and red and white University of Waterloo jacket from the back.

Three mannequins showcased in the front windows of the W Store, each adorned with vintage clothing items from Special Collections & Archives.

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