Applicants to Engineering programs sell themselves differently based on gender

Tuesday, July 24, 2018

In new research by Management Sciences professor Lukasz Golab, it was found that engineering applicants sell themselves differently based on their gender. Males often described how their technical skills and experience matched the profession. In contrast, female applicants want a career that enables them to impact and improve society. These findings could help universities better market themselves to attract more female engineering applicants.

Read the full Globe and Mail article.

Read the full study.

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