Tuesday, April 12, 2011
Research by Waterloo professor David Hammond shows many smokers believe that some cigarettes are less harmful based on packaging and appearance.
Hammond says that the study provides evidence for further regulation.
The findings highlight the deceptive potential of ‘slim’ cigarette brands targeted primarily at young women. The findings also support the potential benefits of plain packaging regulations that will soon take effect in Australia, under which all cigarettes will be sold in packages with the same plain colour, without graphics or logos.
Source: press release published in the Addiction Journal.