Jenn Lynes on greenwashing, Volkswagen and betrayal

Thursday, September 24, 2015

Jenn LynesThe following article extract appeared in September 24th's Globe and Mail Report on Business:

Volkswagen committed the cardinal sin of greenwashing: Lying

Are you one of millions of Volkswagen owners who just can’t look your bug or Jetta in the headlights any more?...

... While there is no doubt that investors should be running scared, the estimated financial aftermath of this scandal is just the tip of the iceberg. What is truly at stake here is VW’s reputation as a trustworthy, reliable, socially responsible company.

Read all of Jenn Lynes' op-ed on Volkswagen and greenwashing in the Globe and Mail.

Lynes also appeared on CBC's The Current to discuss the continuing aftermath of the scandal.

Listen to Jennifer Lynes on The Current here!

Find out more about Lyne's work on marketing and environmental studies.